Consumer Insights Manager

Job Description

Consumer Insights Manager | Molson Coors Beverage Company

The Tone:
This is a hybrid role at Molson Coors Beverage Company, located in Chicago, IL, with 4 days in the office. Molson Coors brews beverages that unite people to celebrate all life’s moments. This role supports the development of consumer learning plans for iconic brands, embedding consumer-first thinking and delivering actionable insights. You will champion brand growth through human-led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader business.

The TL;DR
• Role: Full Time
• Type: Hybrid
• Location: Hybrid – Chicago, IL
• Pay: $96600–$126700 yearly
• Team: Strategy and Capabilities team, reporting to the Senior Insights Manager of Coors Family of Brands
• Mission: Help support the development of consumer learning plans that support Molson Coors’ iconic brands, embedding consumer-first thinking and delivering actionable insights.
• Tech Stack: Nielsen, Circana

What You’ll Actually Do
• Design: Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams.
• Determine: Determine appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs.
• Manage: Manage and integrate multiple research methodologies and data sources, translating complex findings into clear, actionable consumer insights.
• Oversee: Oversee research projects across key marketing focus areas, including brand positioning, campaign and communication development, and consumer targeting, to inform strategy and drive business impact.
• Communicate: Identify and communicate consumer insights with key stakeholders and leadership to drive both short-term tactical and long-term strategic direction.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Business, Psychology, or a similar field; an MBA ideally with a social science or research focus.
• Experience: At least 4 years of consumer research experience from a supplier, client, or agency side, with proven ability to manage large, complex datasets and independently lead projects.
• Skills: Strong analytical skills, working knowledge of a broad range of qualitative and quantitative methodologies, and the ability to identify and synthesize consumer information to provide insights to key customers.
• Skills: Excellent time management and organizational skills, alongside strong teamwork, problem-solving, and communication skills.