Competitive Analysis Research Intern

Job Description

Intern, Competitive Analysis Research | Per Scholas

The Tone:
This is an internship at Per Scholas, located remotely. Per Scholas is dedicated to driving mobility and opportunity in technology by providing rigorous tech training, unlocking individual potential, uplifting communities, and meeting employer needs. They are focused on forging inclusive tech talent pipelines for high-growth tech careers. This role supports strategic growth and market intelligence projects, playing a key part in analyzing Per Scholas’s competitive advantage and evaluating the market relevance of their offerings in the non-traditional educational and workforce development sectors.

The TL;DR
• Role: Internship
• Type: Part-Time
• Location: Remote

• Mission: This person will identify Per Scholas’s competitive edge in emerging technical fields and evaluate the market relevance of their earned revenue products within the non-traditional educational and workforce development sectors.
• Tech Stack: AI-powered secondary research (desktop), AI prompting techniques

What You’ll Actually Do
• Market Research: Conduct in-depth analysis of the competitive landscape for infrastructure talent development in specific industries and geographic areas, mapping major direct training competitors and employer hiring trends.
• Strategic Positioning: Recommend how Per Scholas should position its training offerings to remain competitive against alternative providers in the skilled trades and infrastructure sectors for both learners and employers.
• Pricing Evaluation: Research and compare pricing models for earned revenue products, including customized training and upskilling courses, analyzing Per Scholas’s value proposition against market alternatives.
• Intelligence Gathering: Utilize a combination of AI-powered secondary research and primary methods, including “secret shopping,” to gather intelligence on competitor enrollment processes, pricing, and curriculum delivery.
• Insight Communication: Synthesize complex data into strategic “so what?” insights using analytical skills and AI prompting, preparing clear written reports and verbal presentations for leadership, and contributing to market strategy discussions.

The Must-Haves
• Background: Current undergraduate student with a strong interest in research, market analysis, or business strategy; alternative backgrounds are eligible when required skills have been obtained without a degree.
• Experience: Proficiency in research methodologies and data analysis, with the ability to utilize AI prompting to enhance research efficiency and synthesis.
• Skills: Excellent written and verbal communication, strong organizational skills and meticulous attention to detail, self-motivated with the ability to work independently in a remote environment, and a strong bias toward learning and inquiry with an ability to identify the “so what?” in complex data.
• Bonus: Excitement to learn about and contribute to the field of workforce development.