Brand Manager, Respiratory – HCM

Job Description

Brand Manager, Respiratory – HCM | AstraZeneca

The Tone:
This is a full-time role at AstraZeneca, located in Ho Chi Minh City, Vietnam. AstraZeneca is a global biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines across key therapeutic areas, including Respiratory & Immunology. This role is crucial for managing the brand and therapeutic area within Respiratory, developing and implementing marketing plans to achieve specific brand objectives and positive patient outcomes.

The TL;DR
• Role: Manager
• Type: Full-time
• Location: In-person, Ho Chi Minh City, Vietnam

• Team: Collaborates within marketing and cross-functional matrix teams
• Mission: Develop and implement marketing plans for respiratory brands to achieve business objectives and patient outcomes.
• Tech Stack: MS Excel, MS PowerPoint

What You’ll Actually Do
• Brand Management: Develop and implement comprehensive marketing plans, including brand strategic, operational, and launch readiness plans, to achieve brand objectives.
• Financial Oversight: Build and manage the profit and loss (P&L) for assigned brands and therapeutic areas, ensuring alignment with company objectives.
• Marketing Execution: Oversee and ensure successful and timely execution of marketing brand plans, implementing key promotional tactics to drive brand strategy and achieve goals.
• Digital Strategy & Campaigns: Support the development of the brand’s digital strategy, providing channel insights, recommending tactics, and leading the execution of digital brand campaigns.
• Cross-Functional Collaboration: Work closely with medical, legal, and promotional compliance teams, as well as external vendors, to develop and execute high-impact marketing materials and personalized campaigns.

The Must-Haves
• Background: Bachelor’s degree is required, with science expertise preferred. This role requires a Manager-level professional.
• Experience: 3-5 years of pharmaceutical experience, including at least 1 year of marketing or adjacent marketing experience. Proven leadership skills with the ability to connect and collaborate across matrix organizations are essential, alongside demonstrated project management experience.
• Skills: Exceptional analytics capability, ability to think and execute innovative marketing plans, strong organizational and interpersonal skills, and knowledge of the regulatory approval process.
• Bonus: A second degree (e.g., MBA, PhD), prior professional marketing experience, excellent command of MS Excel and MS PowerPoint, self-starter mentality, and launch experience are desired.