Associate Product Manager – Ads Product Experience

Job Description

Product Manager Graduate (Ads Interface Platform) – 2027 Start | TikTok

The Tone:
This is a full-time role at TikTok, a global company that is the leading destination for short-form mobile video. This position is vital for shaping the advertising product experience, specifically optimizing the ad creation process and improving underlying ad infrastructure. Through this work, the successful candidate will gain deep insights into the logic and implementation of advertising products, fostering a comprehensive understanding of the advertising business.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, Los Angeles, CA
• Pay: $115520–$174800 yearly
• Team: Ads interface and Platform team
• Mission: Enhance the advertiser experience by optimizing ad products and infrastructure.

What You’ll Actually Do
• Product Design & Optimization: Design and optimize TikTok’s advertising products, focusing on creating new features and enhancing the overall user experience to improve advertiser satisfaction on the platform.
• Performance Analysis: Develop a deep understanding of advertiser optimization habits and advertising delivery mechanisms, analyzing key factors that impact campaign performance to identify opportunities for improvement.
• Efficiency & Effectiveness: Utilize data analysis and user research to pinpoint ways to improve budget efficiency and overall campaign effectiveness for advertisers.
• Product Lifecycle Management: Manage the full product lifecycle, collaborating with global cross-functional teams to ensure smooth execution from product design and development through go-to-market strategies and requirements gathering.
• System Improvement: Work to improve system efficiency and enhance customer experience across all phases of product development and deployment.

The Must-Haves
• Background: Individuals completing or recently completed a Bachelor’s degree in Computer Science or a closely related discipline, establishing a strong academic foundation.
• Experience: Preferred technical experience gained through academic projects or prior product-related internships; no specific years of experience are required for this early-career graduate role.
• Skills: Possess strong logical thinking and data analysis capabilities to effectively break down, analyze, and solve complex problems. Demonstrate robust organizational, planning, communication, and execution skills, alongside being self-motivated and responsible to independently drive projects with reliability and simplicity.
• Bonus: A heavy user of internet products with a strong curiosity and passion for product design and user experience is highly valued.