Analista Sênior de Marketing – Oncologia e Imunologia

Job Description

Analista de Marketing Nível Sênior – Divisão de Farmacêuticos | Abbott

The Tone:
This is a full-time role at Abbott, located in São Paulo, Brazil. Abbott is a global leader in health, dedicated to developing innovative science to improve people’s health and anticipating future advancements in medical science and technology. This role is crucial for planning, developing, and executing strategic marketing initiatives for the oncology and immunology portfolio, ensuring the successful implementation of Brand Plans and effective budget management within a highly regulated environment, driving significant impact through cross-functional collaboration.

The TL;DR
• Role: Senior
• Type: Full-time
• Location: In-person, São Paulo, Brazil

• Mission: This person will own the planning, development, and execution of marketing strategies for oncology and immunology products, with a strong focus on Brand Plan construction and implementation, to maximize the impact of actions.

What You’ll Actually Do
• Strategy Development: Develop, lead, and implement Brand Plans for oncology and immunology products, and execute strategic marketing plans aligned with company objectives.
• Brand Leadership: Act strategically in building brand positioning, defining business priorities, and ensuring scientific consistency and accuracy in communications by partnering with the medical area.
• Budget Management: Manage the marketing budget, including planning, resource allocation, expense tracking, and optimization of investments.
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) of initiatives, analyze market, competition, therapeutic trends, and patient journeys, proposing adjustments based on performance data.
• Campaign and Event Execution: Lead the organization and execution of medical events, symposia, and national and international congresses, and develop promotional and educational materials for healthcare professionals.

The Must-Haves
• Background: Superior education in Marketing, Administration, Pharmacy, Biomedicine, or related fields.
• Experience: Solid marketing experience in the pharmaceutical industry, specifically in oncology and/or immunology, with proven experience in Brand Plan construction and execution, budget management, and KPI analysis.
• Skills: Knowledge of the pharmaceutical regulatory environment and compliance, experience with scientific marketing and interacting with Key Opinion Leaders (KOLs), advanced English (mandatory), and an analytical profile with a strong data orientation.
• Bonus: Experience with product launches, postgraduate degree or MBA, and experience with market access strategies and patient journey.