Account-Based Marketing (ABM) Intern

Job Description

About Snowflake:

Snowflake is a cloud-based data warehousing company. Their founders created a data platform designed for the cloud, prioritizing effectiveness, affordability, and accessibility for all users. They’ve built this platform to power the “Data Cloud,” enabling thousands of organizations to leverage the value of their data with exceptional scalability, concurrency, and performance. Their vision is a world rich with insights to address present challenges and opportunities, and to reveal future possibilities.

Job Description: Account-Based Marketing (ABM) Intern

Snowflake is seeking a highly motivated and detail-oriented Account-Based Marketing (ABM) Intern to contribute to their ABM team. This internship involves developing and managing multi-touch field-based programs aimed at increasing brand awareness and accelerating sales opportunities.

Responsibilities: This role requires cross-functional collaboration with Sales, Sales Development, and Campaign Marketing teams. Specific tasks include:

• Planning and executing impactful ABM initiatives.
• Developing tailored messaging for specific accounts and audiences.
• Managing targeted advertising, paid social media campaigns, and contact discovery.
• Creating custom digital landing pages and implementing multi-threaded engagement strategies.
• Conducting account research, event marketing, and coordinated prospecting.
• Utilizing SQL for basic data querying to analyze marketing performance.

Qualifications:

• Currently enrolled in an accredited college/university program. Undergraduate and graduate students are welcome to apply.
• Preferred coursework in Marketing, Communication, Business Administration, or a related field.
• Technical experience or familiarity with AI concepts and their application in marketing is beneficial.
• Basic SQL coding skills for marketing data analysis are required.
• Strong project management and time management skills are essential.
• Creative problem-solving abilities and a passion for developing high-impact, unique 1:1 campaigns are necessary.
• Ability to thrive in a fast-paced environment with changing priorities.
• Experience or knowledge of current marketing trends, tools, and media (online and offline).
• Requires an in-office presence 3 days per week.

What you will learn:

The internship offers hands-on experience in:

• Cross-functional collaboration with Sales, Field Marketing, Partner Marketing, and Sales Development.
• Tailored messaging for specific accounts and audiences.
• Targeted advertising, paid social media, and contact discovery.
• Custom digital landing pages and multi-threaded engagement strategies.
• Account research, event marketing, and coordinated prospecting.
• Basic data querying in SQL to analyze marketing performance.
• Marketing operations and campaign execution within a high-growth, data-driven marketing organization.
• Opportunities to influence campaign development.

Confidentiality and Security: All Snowflake employees are expected to adhere to the company’s confidentiality and security standards when handling sensitive data, including abiding by the company’s data security plan. Protecting customer information is a key responsibility.