Morning Pointe

Morning Pointe, established in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, is dedicated to providing exceptional senior healthcare services. We develop, own, and manage over 40 assisted living and Alzheimer’s memory care communities, committed to offering a comfortable, home-like environment where residents receive compassionate nursing care and personalized support tailored to their evolving needs. Our mission is to enhance the well-being of seniors through comprehensive, thoughtful care.

Headquartered in Chattanooga, TN, our communities across Georgia, Tennessee, Kentucky, and Indiana foster a vibrant culture centered on engagement, independence, and dignity. We provide an environment where residents thrive through active social calendars, access to on-site therapies, and restaurant-style dining, all supported by dedicated, 24-hour clinical staff. Join us in making a meaningful difference in the lives of seniors, or learn more about Morning Pointe.