11:11 Media

Founded in 2021 by Chairwoman & CEO Paris Hilton and President & COO Bruce Gersh, 11:11 Media is a global entertainment and lifestyle company at the center of culture, powered by one of the most influential icons of our time. We operate at the intersection of content, commerce, and community, utilizing a proprietary flywheel to build and scale intellectual property across film, TV, music, consumer products, and digital innovation. This approach consistently generates measurable business impact, driving conversation and conversion, with over $4 billion in product sales and partnerships delivering up to 20x ROI, thereby redefining how brands connect with modern audiences.