• University: Tulane University
• College: A.B. Freeman School of Business
• Degree: Bachelor of Science (BS)
• Major: Management and Leadership
• Minors: Legal Studies/Pre-Law, Political Science
• Campus Mode:On Campus
• Start Date: 25 August 2015

Associate Manager, Audience Retention

• Expanded previous role to manage Mashable, ZDNet email and SMS channels by developing strategies to increase subscriber numbers, engagement, and revenue opportunities across both brands
• Analyzes customer data to launch campaigns promoting brand loyalty, therefore reducing audience churn
• Works closely with sales, editorial, and product teams to drive site sessions, execute advertising campaigns, and develop site design solutions to audience problems

Audience Retention & Development Coordinator

• Led strategic planning, content creation, and segmentation efforts to deliver engaging and personalized email campaigns that effectively reached target audiences
• Implemented data-driven optimization strategies to increase subscribers, open rates, click-through rates, and overall engagement, resulting in a significant boost in revenue and customer retention
• Manage relationship with third party vendor Wunderkind and product engineering optimizing email capture opportunities through A/B testing
• Acted as a key liaison between the marketing and sales departments, executing campaigns for major sales holidays and creating new revenue opportunities in email newsletters
• Daily execution, curation, and optimization of all Mashable newsletter campaigns

Email Marketing Fellow

• Created several reporting document processes that are still in place, enabling accurate and timely tracking of key metrics and performance indicators
• Played a crucial role in the rebrand and acquisition process, coordinating with cross-functional teams to ensure consistent messaging and a smooth transition for all newsletters
• Collaborated with marketing and design teams to develop compelling brand assets and communication materials, enhancing brand identity and driving audience engagement post-acquisition

Operations Manager

• Developed partnerships with various dental, beauty, and wellness companies and negotiated vendor contracts to include products in the seasonal boxes
• Managed day to day operations regarding customer relations, website development, and company finances
• Built marketing strategies and worked with social media influencers in the field to grow brand awareness

Account Executive

• Specialized in local sales and advertising for businesses ranging from one to three locations providing roughly 100k in revenue for the company
• Consulted, educated, strategized and successfully sold Yelp advertising programs through a high volume of sales calls
• Owned and managed pipeline of clients in all industries

Intern Consultant Assistant

• Facilitated client satisfaction projects with focuses in data analysis, community outreach, and public policy
• Assisted team leads with data reconciliation projects, improving ability to use Excel
• Communicated with clients daily to discuss general human resource needs and specific government regulations

• LGBTQ: NA
• Ethnicity: NA
• Disability: NA
• Veteran: NA
• First-generation College Student: NA
• Pell Grant Eligibility: NA
• Work Authorization: yes
• Visa Sponsorship: no