Market Research Intern
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Job Description
About Company: Cummins Inc.
Job Description:
This internship project focuses on market research and analysis with the goal of creating an updated database of engines within the territory. This database will be used to review, update, and develop a commercial strategy to effectively serve the market and generate business benefits.
The intern will be responsible for:
• Market Assessment: Updating the market potential and share for parts and filters based on the 2024 engine database. This includes identifying segments and regions to support informed commercial decision-making for business development and growth.
• Data Collection & Analysis: Gathering and analyzing market information to build a comprehensive engine database.
• Database Development: Creating and improving a database tool to efficiently manage and access market data.
• Standardization: Identifying the basis for future updates to the database to ensure long-term usability.
Project Phases:
• Phase 1 (3 months): Introduction to the project and relevant resources.
• Phase 2 (6 months): Development of the database tool, including market research and data collection.
• Phase 3 (3 months): Improving and refining the database.
Expected Outcomes:
• Efficiency: A solid foundation for decision-making.
• Standardization: A structured approach for future database updates.
