Account-Based Marketing (ABM) Intern

Job Description

About Snowflake:

Snowflake is a cloud-based data platform company that built a data platform designed for the cloud. They aim to power the Data Cloud, enabling thousands of organizations to unlock the value of their data with near-unlimited scale, concurrency, and performance. Their vision is a world with endless insights to address current challenges and future opportunities. The company emphasizes a fast-paced, fun, and inclusive culture.

Job Description: Account-Based Marketing (ABM) Intern

Snowflake is seeking a highly motivated and detail-oriented Account-Based Marketing (ABM) Intern to support its ABM team. This role involves developing and managing multi-touch field-based programs designed to increase brand awareness and accelerate sales opportunities. The intern will collaborate with Sales, Sales Development, and Campaign Marketing teams to plan and execute impactful marketing initiatives.

Responsibilities:

• Working cross-functionally with various teams (Sales, Sales Development, Campaign Marketing) to plan and execute ABM programs.
• Creating tailored messaging for specific accounts and audiences.
• Managing targeted advertising campaigns (paid social, etc.) and utilizing contact discovery tools.
• Developing custom digital landing pages and multi-threaded engagement strategies.
• Conducting account research, organizing event marketing, and coordinating prospecting efforts.
• Analyzing marketing performance using SQL queries.
• Contributing to and influencing campaign development.

Required Skills and Qualifications:

• Currently enrolled in an accredited college/university program.
• Undergraduate or graduate student status.
• Preferred coursework in Marketing, Communication, Business Administration, or a related field.
• Technical experience or familiarity with AI concepts and their application in marketing.
• Basic coding knowledge (SQL) for marketing data analysis.
• Strong project management and time management skills.
• Creative problem-solving abilities and a passion for developing high-impact, unique 1:1 campaigns.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities.
• Knowledge of current marketing trends, tools, and media (online & offline).
• In-office presence required 3 days per week.

Benefits of the Internship:

• Paid, full-time internship.
• Post-internship career opportunities (full-time roles and/or additional internships).
• Exposure to a fast-paced, fun, and inclusive company culture.
• Collaboration with world-class experts on challenging projects.
• Meaningful contributions to a real system used by customers.
• High level of access to supervisors with detailed direction, feedback, and a final evaluation.

What You Will Learn:

• Cross-functional collaboration skills.
• Hands-on experience in tailored messaging, targeted advertising, custom landing pages, account research, and event marketing.
• Data querying skills in SQL.
• A deep understanding of marketing operations and campaign execution within a high-growth, data-driven marketing organization.

Confidentiality and Security: All Snowflake employees are expected to adhere to the company’s confidentiality and security standards for handling sensitive data.