Regional Marketing Manager

Job Description

Senior Marketing Manager, EMEA | Xero

The Tone:
This is a hybrid role at Xero, offering flexibility to balance home and office working, with access to local office spaces for collaborative ‘boost days’. Xero provides a cloud-based accounting platform designed to help small businesses and their accounting advisors thrive. This Senior Marketing Manager role is pivotal in planning and executing comprehensive marketing campaigns across South Africa, Ireland, and the UAE. You will play a crucial part in driving product awareness, supporting customer conversion, and delivering impactful customer experiences that directly contribute to Xero’s brand and commercial growth in the region.

The TL;DR
• Role: Full Time
• Location: Hybrid – Cape Town, South Africa
• Team: Reports to the Head of Marketing EMEA, joining a highly collaborative regional marketing team.
• Mission: Own the planning and execution of multi-channel marketing campaigns to achieve brand and commercial goals for national Accounting and Bookkeeping Partners and Small Business customers across South Africa, Ireland, and the UAE.
• Tech Stack: Salesforce, marketing automation platforms, analytics software.

What You’ll Actually Do
• Campaign Planning & Optimisation: Develop and optimise multi-channel regional marketing plans that incorporate digital, content, email, events, and public relations to achieve brand and commercial goals.
• Product Launch: Partner with product marketing to launch new features and value propositions, taking ownership of timelines, segmentation, and messaging.
• Partner Enablement: Support accounting and bookkeeping partners with tailored marketing activities to drive shared metrics and commercial goals.
• Budget & Optimisation: Manage a dedicated marketing budget while embedding testing, measurement, and optimisation into all campaign activities.
• Cross-functional Collaboration: Work closely with sales, operations, global marketing, public relations, creative teams, and external agencies to deliver on the regional marketing plan, driving product awareness and supporting customer conversion.

The Must-Haves
• Background: Bring a deep understanding of small business or accounting and bookkeeping audiences.
• Experience: Proven track record of delivering successful, full-funnel marketing campaigns and meeting commercial targets.
• Skills: Naturally apply a data-driven approach, using insights to inform decisions, optimise campaigns, and measure results. Possess outstanding communication, organisational, and problem-solving abilities. Demonstrate an ability to influence and align cross-functional teams smoothly.
• Bonus: Familiarity with Salesforce, marketing automation platforms, and analytics software.