Director, Marketplace Marketing

Job Description

Director, Marketplace Marketing | Xometry

The Tone:
This is a full-time hybrid role at Xometry. Xometry powers the industries of today and tomorrow through an AI-driven digital marketplace, connecting innovators with a global network of manufacturers to bring custom parts to life. The company enables buyers at Fortune 1000 companies to access global capacity while providing manufacturers with critical resources to grow their businesses. This Director role is crucial for owning the marketing strategy across both sides of the marketplace, driving buyer demand and account growth, and successfully recruiting, activating, and retaining manufacturing partners who fulfill the work.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid
• Pay: $175000–$200000 yearly + bonus
• Team: Manages a team of 5–6 marketers.
• Mission: Owns the marketing that drives demand on both sides of the marketplace, turning buyer interest into sales-ready leads, growing revenue within existing accounts, and recruiting, activating, and retaining manufacturing partners.
• Tech Stack: Claude, Gemini, Salesforce, HubSpot, Looker

What You’ll Actually Do
• Buyer Lead Generation: Lead the marketing qualified lead (MQL) program from first engagement through qualification and hand-off to Sales, setting conversion targets and improving nurture programs.
• Account Expansion: Set the strategy for growing existing buyer accounts, from onboarding through long-term retention, and build referral, review, and reference programs that foster advocacy.
• Supplier Acquisition & Retention: Design and implement multi-channel programs to acquire new manufacturing partners, win back lapsed ones, and ensure their activation, engagement, and long-term retention within the network.
• Sales & Network Enablement: Serve as the primary marketing partner to the Sales team, delivering on-brand messaging and materials, and act as the key marketing contact for the supplier network team, ensuring global alignment of insights and assets.
• Strategic Marketing Leadership: Set event strategies for both buyer and partner audiences, manage the commercial marketing budget, and build a steady pipeline of compelling buyer and partner stories.

The Must-Haves
• Background: Director level in B2B marketing, with over 12 years of experience including 5+ years leading marketing teams.
• Experience: Deep expertise in growth marketing, specifically in lead generation, qualification, nurture design, and conversion, with a proven track record of partnering with Sales.
• Skills: Highly skilled in cross-functional collaboration and influence, an excellent communicator able to translate complex offerings into compelling value propositions, and solid analytical capabilities for optimizing programs with data.
• Bonus: Preferred experience in marketplace, SaaS, or technology industries, manufacturing familiarity, proficiency with AI and Martech tools (e.g., Claude, Gemini, Salesforce, HubSpot, Looker), and ability to thrive in a high-growth environment.