Vice President, Marketing – EMEA & APAC

Job Description

Vice President, Marketing, EMEA & APAC | Xometry

The Tone:
This is a full-time role at Xometry, located in Hybrid – Munich, Germany. Xometry empowers industries by connecting innovative minds with manufacturing capabilities through its digital marketplace. This executive position is critical for driving accelerated revenue growth across the EMEA and APAC regions, acting as a core engine to define and scale the marketing strategy for acquisition, retention, and market expansion.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid – Munich, Germany

• Team: Reports to the Global CMO, works with regional GMs and sales leadership, and leads regional marketing directors and their teams across demand generation, lifecycle/CRM, and product and content marketing. Serves on the regional Executive Leadership Team and Global Marketing leadership team.
• Mission: Define and scale the regional growth strategy across customer acquisition, lifecycle and retention, localized product marketing, regional sales enablement, and localized content, driving accelerated growth across EMEA and APAC.

What You’ll Actually Do
• Strategic Leadership: Act as the voice of marketing on the regional Executive Leadership Team, shaping EMEA and APAC strategy and translating P&L priorities into a clear marketing agenda with accountability for results.
• Corporate and Enterprise Growth: Partner with sales leadership to accelerate corporate and enterprise account growth, leveraging account-based marketing and equipping sales with localized narratives and proof points.
• Brand Health and Localization: Collaborate with the U.S. brand team to build awareness and credibility among target audiences, ensuring global brand consistency while localizing and originating relevant content.
• Customer Acquisition and Retention: Own acquisition and retention performance, shaping localized demand generation to attract buyers and ensuring lifecycle programs are coordinated and compliant with local regulations.
• Organizational Development: Work with regional leaders to build a scalable, agile marketing engine, develop and mentor team members, and cultivate a culture of performance, curiosity, and cross-border collaboration.

The Must-Haves
• Background: Executive leadership in B2B or B2B-adjacent e-commerce, with deep marketing expertise and significant experience leading across EMEA and APAC markets.
• Experience: 12+ years of progressive leadership experience. Proven track record as a P&L partner to GMs and sales leaders, with direct impact on regional revenue and enterprise account growth. Experience leading multi-market teams across demand generation, lifecycle, brand, and product marketing, in multiple countries and languages. Experience working in a global matrix, exchanging playbooks and innovation in both directions.
• Skills: Analytical and quantitative rigor paired with creative vision. Hands-on experience leading AI-driven transformation of marketing operations. Human-centric leadership style with the ability to work authentically across cultures. Strong executive communication and the ability to influence C-level stakeholders.
• Bonus: A builder who is comfortable moving fast with incomplete information and can turn successful initiatives into repeatable systems. Thinks like an enterprise leader, leads through influence across a matrix, and holds self and team accountable to revenue and P&L outcomes. Innately curious, asking why, following evidence, and turning learning into action.