Demand Generation Manager

Job Description

Campaign Marketing Manager | Zendesk

The Tone:
This is a full-time role at Zendesk, located in USA (hybrid). Zendesk develops software designed to simplify and improve customer service interactions, empowering billions of conversations with brands globally. This position is central to driving demand generation efforts for North America, ensuring alignment with strategic objectives and creating significant business impact. The ideal candidate will be an excellent communicator, collaborator, and skilled in orchestrating multichannel campaigns, capable of both strategic thinking and operational execution.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid – USA
• Pay: $123000–$185000 yearly
• Mission: Drive North American demand generation through multichannel campaigns, focusing on net-new customer acquisition and engagement across priority industries and segments.
• Tech Stack: Marketo, Salesforce, 6sense, Streamlit

What You’ll Actually Do
• Campaign Development: Partner with Global Integrated Marketing to shape and execute multi-channel campaigns for North America, translating global strategies into regional programs to reach net-new ICP prospects (IT, CX, HR) and drive new-logo acquisition.
• Creative Demand Generation: Develop and implement fresh demand generation tactics, including targeted digital campaigns, partner and third-party programs, account-based activations, and personalized outreach, with a test-and-learn mindset to engage prospects.
• Execution Management: Own campaign execution from brief to optimization, managing multiple projects by coordinating budgets, timelines, audiences, channels, creative, and approvals in a fast-paced environment, leveraging AI tools to accelerate operations where beneficial.
• Performance & Insights: Utilize marketing technology, intent signals, and performance data to identify high-potential audiences, deliver relevant experiences, track campaign performance against KPIs, and translate data into actionable insights for continuous improvement and strategy refinement.
• Sales & Cross-Functional Alignment: Collaborate with North America field marketing and sales teams to activate campaigns, align to account priorities, and support sales initiatives, working with xDR managers on follow-up strategies to convert engagement into qualified opportunities.

The Must-Haves
• Background: 5+ years of experience in demand generation or B2B campaign marketing, preferably within technology, SaaS, customer service, or employee service sectors.
• Experience: A proven track record of developing and executing demand generation campaigns that achieve pipeline or revenue goals, alongside strong project management capabilities to manage multiple deliverables.
• Skills: Strong analytical skills for assessing campaign performance, clear written and verbal communication, and effective collaboration across marketing, sales, xDR, and other cross-functional teams.
• Bonus: Creative instincts with a curiosity for new ways to engage prospects, a hands-on mindset to work through ambiguity, and a strategic, solutions-oriented approach with a growth mindset.