Governance & Controls Analyst – Paid Search and Programmatic Media

Job Description

Search & Programmatic Governance & Controls Analyst | Citigroup Inc.

The Tone:
This is a full-time role at Citigroup Inc. Citi is developing its commerce offerings, providing merchants access to valuable cardmembers across its digital properties and partner placements. By leveraging Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers relevant advertising that drives measurable impact for advertisers. This role is crucial for building Citi Commerce by establishing, monitoring, and executing control-related activities and standard operational processes across all Paid Search and Programmatic media campaigns.

The TL;DR
• Role: Full Time
• Type: Full-time

• Team: Supports Paid Search (SEM) and Programmatic Media operations as a key operational and governance partner.
• Mission: Establish, monitor, and execute control-related activities, compliance checks, risk management frameworks, and standard operational processes across all Paid Search and Programmatic media campaigns.
• Tech Stack: Google Ads, Microsoft Advertising, DSPs/ad tech platforms, ad servers, MS Visio, Lucidchart, Miro

What You’ll Actually Do
• Control Frameworks: Assist in establishing, executing, and monitoring operational controls across Paid Search and Programmatic media workflows to prevent execution errors, budget overspends, and non-compliant ad placements.
• Documentation & SOPs: Maintain, review, and update Standard Operating Procedures (SOPs), process maps, control checklists, and governance documentation for search and programmatic campaign lifecycles.
• Process Optimization: Develop and maintain detailed current-state and future-state workflow diagrams and risk-control matrices across media workstreams, identifying handoffs between internal and external partners.
• Issue Resolution: Identify control gaps, process bottlenecks, data inconsistencies, and operational risks, then log and track issues while partnering with operational leads for remediation.
• Financial Governance: Support pre- and post-campaign financial governance, including purchase order creation, media spend pacing reviews, invoice matching, and billing reconciliation processes.

The Must-Haves
• Background: Bachelor’s/University degree or equivalent experience (preferably in Business Administration, Operations, Finance, or Marketing), with core domain knowledge in digital media operations, business controls, operational risk, or process governance.
• Experience: 2-5 years in digital media operations, business controls, or operational risk; familiarity with Paid Search (SEM) and Programmatic media ecosystems and campaign setup workflows; proven hands-on experience in process mapping, workflow documentation, and SOP design; direct experience in operational control monitoring and issue tracking.
• Skills: Strong organizational and project management skills; high attention to detail and accuracy; working knowledge of digital marketing compliance considerations (e.g., brand safety, data privacy, billing reconciliations); proficiency with process mapping and collaborative diagramming tools (e.g., MS Visio, Lucidchart, Miro); strong analytical mindset to diagnose operational breakdowns.
• Bonus: Demonstrated experience identifying process gaps and creating actionable recommendations for management; strong track record of supporting cross-functional governance and process improvement initiatives.