Brand Marketing Global Graduates

Job Description

2027 Brand Marketing Global Graduate Management Trainee | Reynolds American Inc.

The Tone:
This is an accelerated, entry-level opportunity at Reynolds American Inc., located in Winston-Salem, NC. Reynolds American, a member of the British American Tobacco Group, is evolving into a global multi-category business with a purpose to create A Better Tomorrow™ by Building a Smokeless World. This role is designed to fast-track careers within a global organization, preparing participants for a Lead Manager role with potential international career opportunities across BAT. It involves building, strengthening, and growing some of the company’s leading brands, supporting brand strategy development and activation for meaningful consumer experiences and sustainable growth.

The TL;DR
• Role: Early Career
• Location: In-person Winston-Salem, NC
• Mission: Support brand strategy development and activation while helping deliver meaningful consumer experiences and sustainable growth.
• Tech Stack: Microsoft Office tools, including Word, Excel, PowerPoint, Outlook, SharePoint, Teams

What You’ll Actually Do
• Develop and execute commercial strategies, marketing programs, and business priorities across various Marketing rotations.
• Interpret consumer, market, and business insights to identify opportunities and create strategic, data-driven recommendations.
• Direct and present a strategic business analysis project focused on a real business opportunity, including action plans and measurable recommendations.
• Work with experienced Marketing professionals and cross-functional teams, identifying ways to improve processes and business outcomes.
• Manage assigned projects, applying independent judgment and participating in the program’s training, coaching, and development.

The Must-Haves
• Background: Bachelor’s degree or higher in Marketing, Brand Management, or a related discipline. This is an early career role.
• Experience: At least one to three years of relevant professional experience in Marketing, Brand Management, or a related area. Must be at least 21 years old by the program start date.
• Skills: Strong written and verbal communication abilities; proficiency in Microsoft Office tools, including Word, Excel, PowerPoint, Outlook, SharePoint, and Teams.
• Bonus: Willingness to relocate globally.