Creative Designer – Performance Marketing Creatives

Job Description

Daraz PK-Creative Designer & Animator | Alibaba Group

The Tone:
This is a full-time role at Alibaba Group, supporting Daraz PK, located in Pakistan. Alibaba Group operates Daraz, a leading e-commerce platform in South Asia. This role is crucial for designing and animating high-quality visual assets that drive performance marketing campaigns, user acquisition, and brand engagement across multiple digital channels and regional markets, directly impacting business growth.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person Pakistan

• Mission: Create high-performing visual assets for performance marketing campaigns across multiple digital channels and regions to drive customer acquisition, retention, and conversion.
• Tech Stack: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Meta, Google, TikTok, YouTube, Programmatic Display, AI-powered design tools

What You’ll Actually Do
• Develop: Create and conceptualise high-quality static, motion, and video creatives for performance marketing campaigns across various digital channels.
• Produce: Generate motion graphics, animations, GIFs, and short-form videos using Adobe After Effects and Premiere Pro.
• Adapt: Localise, edit, and resize creative assets for multiple digital platforms, ad placements, aspect ratios, and regional markets, ensuring language accuracy and cultural relevance.
• Optimize: Design multiple creative variations for A/B testing and refine assets based on campaign performance metrics, user behavior insights, and stakeholder feedback.
• Collaborate: Partner with Performance Marketing, User Growth, CRM, Commercial, Digital Goods, Affiliate, and Brand teams to deliver impactful campaign creatives aligned with business objectives.

The Must-Haves
• Background: Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Design, Fine Arts, or a related field, focused on visual design and digital communication.
• Experience: 4+ years of experience in graphic design, motion graphics, or performance marketing creative, with a strong portfolio showcasing digital advertising and performance-driven work.
• Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, Figma), strong understanding of digital advertising platforms (Meta, Google, TikTok, YouTube, Programmatic Display), knowledge of performance marketing principles (A/B testing, CRO), visual storytelling skills, and strong project management abilities.
• Bonus: Familiarity with AI-powered design tools and creative automation workflows, basic understanding of UI/UX and conversion-focused design principles, and experience adapting bilingual marketing creatives.