Life Fitness / Hammer Strength

Life Fitness / Hammer Strength has been at the forefront of fitness innovation since 1968, when Dr. Keene Dimick invented the first electronic exercise bike. For over five decades, we have crafted state-of-the-art cardio and strength equipment, driven by a mission to empower the world to work out. Our solutions are engineered to move in sync with the human body’s natural biomechanics, helping athletes and exercisers globally become faster, stronger, and healthier, making every fitness goal feel possible.

We pride ourselves on a culture of creative innovation, setting and raising the industry bar by never compromising on performance, quality, or reliability. Our passion is to engineer high-performance solutions accessible to everyone, from elite athletes to those on a recovery journey, believing that everybody gains from working out. We partner with our customers to create the best workout experiences, fostering healthier lives together across the globe. We invite you to learn more about our commitment to advancing fitness.