Director, AI Search – AI Marketing Experience Strategy

Job Description

Corporate Vice President, Director, AI Search | New York Life Insurance Company

The Tone:
This is a strategic leadership role at New York Life Insurance Company, located in New York, NY, operating in a hybrid model. New York Life is transforming how it delivers its mission by building AI-enabled, next-generation digital experiences that redefine how it connects with the people and institutions it serves. This role is a critical opportunity to shape that future from the inside by leading the company’s AI Search strategy, defining AI-driven acquisition, and developing AI/agentic marketing experiences.

The TL;DR
• Role: Full Time
• Type: Hybrid
• Location: Hybrid – New York, NY, USA
• Pay: $119000–$200000 yearly
• Team: Strategic leadership role within the AI/Agentic Experience Strategy function, working alongside peer Directors.
• Mission: This person defines strategies for AI search, AI-driven acquisition, and AI/agentic marketing experiences to enhance discoverability and demand.
• Tech Stack: ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, RAG, vector retrieval, structured data for LLM citation, knowledge graph development, entity resolution, semantic content modeling

What You’ll Actually Do
• Lead AI Search Strategy: Establish New York Life’s approach to being accurately and favorably represented in AI search environments, including Answer Engine Optimization and Generative Answer Optimization.
• Define AI-driven Acquisition: Develop strategies that leverage AI search, AI-mediated discovery, and AI-enabled marketing channels to generate and capture demand across various audience segments.
• Shape AI/Agentic Marketing: Drive the strategic direction for AI and agentic marketing experiences, including AI-assisted content delivery, personalization, and conversational interfaces.
• Facilitate Structured Data Strategy: Align and implement strategies for structured data, schema markup, and content architecture to improve AI search discoverability and LLM citation performance.
• Partner with AI Product Management: Heavily support the AI Experience Product Management team by translating AI search insights and marketing requirements into product capability priorities and roadmap decisions.

The Must-Haves
• Background: Bachelor’s degree in Business, Marketing, Product Management, Human-Computer Interaction, or a related field, with 10+ years of progressive experience in digital strategy, product strategy, content strategy, or marketing strategy, and 5+ years working with AI, machine learning, or emerging technology in a strategy, product, or consulting capacity.
• Experience: Prior experience leading or contributing to SEO, content strategy, or digital discoverability programs, with direct experience in AI search, AEO, or generative search optimization strongly preferred. Demonstrated experience in financial services and a track record of hands-on AI experience concept development or experimentation in partnership with design and technology teams.
• Skills: Strong command of AI search and discoverability domains, including structured data, schema markup, and generative search optimization. Working fluency across AI technology domains such as generative AI, agentic systems, and RAG-based knowledge systems. Ability to envision and articulate future-state AI experience models for acquisition and marketing, complemented by strong strategic facilitation and cross-functional program leadership skills.
• Bonus: Experience developing novel strategy artifacts or practice methodologies for emerging technology domains. Experience with AI-driven acquisition strategy or growth marketing in regulated industries. Familiarity with adtech, martech platforms, or digital experience platforms.