Assistant Manager Consumer Insights

Job Description

Assistant Manager Consumer Insights | Adidas

The Tone:
This is a full-time role at Adidas, located in Shanghai, China. Adidas is a global sportswear company committed to empowering athletes and fostering a winning culture. This role is crucial for generating essential market, consumer, competitor, and trends insights specifically for the Greater China market, directly influencing brand strategy and supporting key product and marketing initiatives.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – China(Shanghai)

• Team: Works within the Data Team, reporting to a leader, and collaborates with various GCA and Global teams.
• Mission: To generate comprehensive market, consumer, competitor, and trend insights to support Adidas’ brand strategy and marketing efforts in the Greater China market.
• Tech Stack: Outlook (basic), Word (advanced), Excel (advanced), PowerPoint (advanced)

What You’ll Actually Do
• Strategic Planning: Develop and regularly update the annual marketing research plan for Greater China, aligning with Adidas’ marketing strategies and Sport Performance product needs, and initiating projects based on management’s strategic direction.
• Insight Project Management: Lead and oversee diverse consulting and research projects, including brand image and competency tracking, consumer satisfaction, market intelligence, product launch tests, and consumer market size/share research, to support Adidas brand building and strategy development.
• Cross-functional Coordination: Facilitate seamless project execution by coordinating with external agencies and internal departments, ensuring timely communications and deliverables, and implementing improvements based on project evaluations.
• Financial Stewardship: Design and manage the research budget proposal, maximizing resource allocation while ensuring ethical use and accurate, timely financial reporting to the Finance Department.
• Performance Evaluation & Reporting: Evaluate completed projects to identify improvements for future planning and implementation, and contribute high-quality data analysis and strategic insights for overall business impact.

The Must-Haves
• Background: Bachelor’s Degree in a business-related discipline. Core domain knowledge in marketing research, preferably within a research firm or a brand company.
• Experience: Minimum 3 years of proven marketing research experience, ideally gained at a research firm or a brand focused on sportswear, apparel, or FMCG.
• Skills: Strong data analysis and planning abilities; effective communication and relationship management skills; advanced proficiency in Excel and PowerPoint.
• Bonus: Fluency in both written and spoken English and Mandarin (native Mandarin Chinese preferred); basic sales and customer service knowledge; exposure to sports, marketing, or trade marketing.