Field Marketing Manager

Job Description

Regional Field Marketing Manager – HVACR | Johnson Controls

The Tone:
This is a fixed-term contract position at Johnson Controls, located in Germany with a hybrid work model. Johnson Controls is a global leader in thermal management, critical building systems, energy efficiency, and decarbonization solutions. In EMEA, marketing serves as a growth engine, and this role is crucial for driving localized marketing impact and translating strategy into pipeline through performance-led execution across Germany & CEE.

The TL;DR
• Role: Full Time
• Type: Fixed-term Contract
• Location: Hybrid – Germany (required to work in-office at least 3 days per week)

• Team: Field marketing team, partnering with sales, global campaign teams, and wider EMEA marketing; reports to the Head of Field Marketing.
• Mission: Drive localized marketing impact for the HVAC-R portfolio across Germany & CEE, generating qualified leads and accelerating pipeline conversion.
• Tech Stack: Marketing automation tools

What You’ll Actually Do
• Demand Generation: Plan, localize, and execute multi-channel demand generation programs that generate qualified leads and accelerate pipeline conversion.
• Event Leadership: Lead the end-to-end planning and execution of local events, from smaller customer engagements to larger strategic events, ensuring alignment with business objectives.
• Campaign Management: Build and manage campaign calendars in close alignment with sales leaders and business priorities, owning execution from planning through performance analysis.
• Performance Analysis: Monitor, analyze, and optimize the marketing funnel, tracking MQLs, SQLs, and pipeline contribution to ensure activities are tied to measurable outcomes.
• Sales Enablement: Partner with sales teams to support enablement and event execution, delivering content and tools tailored to local buying behaviors and customer needs.

The Must-Haves
• Background: Manager level, with progressive experience in B2B marketing, preferably within an industrial or related B2B environment.
• Experience: 6+ years in B2B marketing, hands-on experience with digital marketing, campaign execution, lead generation tactics, and proven event planning and project management skills.
• Skills: Strong understanding of sales funnels, campaign metrics, and marketing automation tools; strong cross-functional collaboration skills; fluent in German and English.
• Bonus: Experience supporting HVAC-R, industrial technology, smart infrastructure, or other complex B2B portfolios; French language skills.