Activation GTM Lead for Corporate Account Security – Corporate Account Security GTM

Job Description

Security Activation Go To Market Lead | Microsoft

The Tone:
This is a full-time role at Microsoft, located in Asia, with a focus on the Greater China Region. Microsoft’s Small Medium Enterprises and Channel (SME&C) organization is a high-growth global sales team leveraging AI, Security, and its extensive partner ecosystem to redefine how businesses adopt technology. This role is crucial for accelerating security revenue growth and boosting field agility for Corporate Accounts across Asia, ensuring a unified Microsoft approach to market.

The TL;DR
• Role: Full Time
• Location: Hybrid – Hong Kong, China
• Team: Global Strategy & Operations (GS&O) team within Small Medium Enterprises and Channel (SME&C)
• Mission: Accelerate security revenue growth, boost field agility, and deliver results with partners, sellers, and marketing for Corporate Accounts in Asia.

What You’ll Actually Do
• Revenue Acceleration: Accelerate security revenue growth and boost field agility for Corporate Accounts in ASIA, delivering results with partners, sellers, and marketing.
• GTM Strategy Leadership: Lead the definition and orchestration of strategic go-to-market (GTM) plans across marketing, field, customer success, and partner functions.
• Product Advocacy: Act as the primary product and technical advocate, evangelizing security products and tailoring messaging to internal and external audiences.
• Field Enablement: Orchestrate between corporate and the field, ensuring Sales Area segment field communities have the leadership and enablement needed to run the business locally.
• Feedback & Investment: Drive a pipeline of feedback from sales, customers, and partners, leveraging regional competitive knowledge to inform business cases and land services.

The Must-Haves
• Background: Bachelor’s Degree in Business, Marketing, Computer Science, or a related field, or equivalent experience.
• Experience: Extensive experience in marketing strategy, business planning, sales enablement, business development, or technical pre-sales. Experience with Corporate Accounts managed customer segments in the ASIA area, including at least one of the Greater China Region (GCR: Mainland China, Hong Kong, and Taiwan). Significant partner experience within the Commercial customer Market. Experience in Product Marketing, ideally within Security.
• Skills: Fluent business-level Mandarin and English. Product and/or technical subject matter expertise in security solutions. Ability to define and orchestrate strategic go-to-market plans. Data-driven decision-making skills.
• Bonus: Proven experience managing and expanding a product or solution portfolio, and driving demand generation and pipeline acceleration within a complex organization. Go to Market (GTM) experience within the Security, Compliance, and Identity areas.