Senior Manager, AMER Integrated Marketing

Job Description

Senior Manager, AMER Integrated Marketing | Mimecast

The Tone:
This is a full-time role at Mimecast, located remotely in the USA. Mimecast develops cybersecurity solutions to protect organizations from the evolving threats posed by AI agents and cybercriminals. This role is crucial for executing regional marketing strategies across the Americas, generating demand, and deepening customer engagement to support revenue growth for the company’s protection services. You will directly contribute to disrupting cybercriminal activity and protecting valuable work.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote – USA
• Pay: $132000–$198000 yearly
• Team: Reports to the Senior Director, AMER Integrated Marketing, who reports to the VP, Global Integrated Marketing.
• Mission: Execute regional field and partner marketing strategies, campaigns, and programs across the Americas to generate demand, deepen customer engagement, and support revenue growth.
• Tech Stack: Salesforce, Marketo, 6sense, Excel, PowerPoint, Tableau

What You’ll Actually Do
• Execute: Drive regional field marketing strategies, campaigns, and programs across the Americas to achieve business, sales, and marketing objectives.
• Collaborate: Partner closely with Sales and various Marketing teams to ensure marketing initiatives align with overall business goals.
• Develop Partnerships: Cultivate relationships with regional go-to-market and technology partners, delivering joint and co-marketing programs.
• Generate Demand: Create and implement demand generation programs for new and existing accounts, building awareness, generating leads, and supporting revenue growth.
• Lead Events & ABM: Orchestrate the company’s presence at regional industry and partner events and develop tailored account-based marketing programs for high-value accounts.

The Must-Haves
• Background: A bachelor’s degree in Marketing, Business, or a related field.
• Experience: Independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization, with a proven record of driving demand generation and partner engagement.
• Skills: Leadership to motivate teams, strong communication and relationship-building with senior internal and external stakeholders, experience defining and tracking KPIs to evaluate marketing programs, strong program and project management, and knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.
• Bonus: An MBA is preferred.