Vice President/General Manager

Job Description

Vice President and General Manager | Nexstar Media Group

The Tone:
This is a full-time role at Nexstar Media Group, located in Charleston, West Virginia. Nexstar Media Inc. is America’s largest local broadcasting company, producing and distributing engaging content. This executive role is critical for overseeing all media properties in two key West Virginia markets, driving significant revenue and expanding audience reach across all platforms. The position demands a digital-first leader who can make a meaningful impact on the company’s local operations and the community.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Charleston, West Virginia

• Mission: Oversee all media properties in the Charleston-Huntington and Bluefield-Beckley, West Virginia markets to drive revenue growth and expand audience reach across broadcast and digital platforms.

What You’ll Actually Do
• Oversee all operations for Nexstar’s media properties, including WOWK (CBS) and WVNS (CBS/Fox), along with all related digital, mobile, streaming, and social media assets in both markets.
• Drive revenue growth by implementing advanced digital advertising solutions, developing new business, and executing innovative sales strategies.
• Develop and scale locally produced content across OTT, web, social, and linear platforms to expand audience reach and accelerate revenue growth.
• Build a highly collaborative, growth-oriented culture, promoting teamwork, innovation, operational excellence, and continuous improvement within the organization.
• Strengthen the station’s community presence and cultivate strong relationships with employees, community leaders, and key clients.

The Must-Haves
• Background: Executive professional with a digital-first leadership approach, proven in either a commercial television station with a strong digital advertising operation or a high-performing digital sales organization.
• Experience: At least five years of senior management experience, a demonstrated ability to lead high-performing digital sales, broadcast sales, content, and news teams, and a proven record of driving revenue through digital advertising solutions.
• Skills: Strategic vision, disciplined execution, ability to build a highly collaborative culture, and the capacity to translate emerging digital opportunities into measurable business results.
• Bonus: Experience managing a duopoly operation is preferred.