Category Associate – Category Growth

Job Description

Category Associate – New Grad Business Program | Whatnot

The Tone:
This is an early career at Whatnot, a remote co-located team with hubs in New York City, San Francisco, and Los Angeles. Whatnot is the largest live shopping platform in North America and Europe, enabling sellers to build businesses across hundreds of categories, from trading cards to fashion. As there is no existing playbook for this scale of live commerce in the West, the people here are shaping an entirely new industry. This role is built for individuals who want to learn how a fast-growing marketplace operates by owning real relationships and business outcomes from day one.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: Hybrid – New York City, San Francisco, Los Angeles
• Pay: $81000–$90000 yearly
• Mission: Learn how a fast-growing marketplace works by owning high-growth categories and specializing after two years of foundational experience.
• Tech Stack: SQL

What You’ll Actually Do
• Category Expertise: Become the expert on your category’s seller/buyer dynamics, community channels, influencers, and product nuances, serving as Whatnot’s face to that community.
• Seller Outreach & Onboarding: Source and engage sellers through social media, outbound channels, and in-person events to convince them to join and grow their business on Whatnot.
• Relationship Management: Partner with top sellers and strategic partners to build substantial businesses on Whatnot, executing seller growth plans to unlock category expansion.
• Marketing & Growth: Spearhead diverse marketing initiatives, including influencer partnerships, to boost brand awareness and attract more buyers to your category.
• Data Analytics: Use basic data analytics skills to derive insights, enhance process efficiency, and utilize key data points to assess category growth and success for continuous iteration.

The Must-Haves
• Background: Entry-Level. Graduating by Summer 2027.
• Experience: Internship experience in a client-facing role with a track record of working quickly and iteratively in an ambiguous environment with limited guidance.
• Skills: Problem-solving, strong project management, business acumen, deeply analytical, comfortable understanding and manipulating data to gain and take action on business insights.
• Bonus: Passion for Whatnot’s mission and the needs of its communities, and excitement for building a broad toolkit before specializing.