Business Development Associate

Job Description

Business Development Associate | AppLovin

The Tone:
This is a full-time role at AppLovin, located in the United States. AppLovin makes technologies that empower businesses of every size to connect with their ideal customers, delivering end-to-end advertising solutions designed to help businesses reach, monetize, and grow their global audiences effectively. This position within the Consumer team offers a unique opportunity to contribute to the development of a new business line, operating at the intersection of performance marketing and business development within the expanding Consumer sector. The Business Development Associate will play a crucial part in partnering with leading Consumer brands to unlock significant growth by effectively utilizing AppLovin’s advanced marketing platform, directly aligning with the company’s mission to drive global audience expansion.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: United States
• Pay: $105000–$156465 yearly
• Team: Consumer Team, reporting to AppLovin leadership
• Mission: Partner with Consumer brands to unlock growth by utilizing AppLovin’s marketing platform.
• Tech Stack: Axon (advertising platform)

What You’ll Actually Do
• Onboarding Partners: Guide new Consumer brands through a seamless platform integration process and thoroughly educate them on the comprehensive capabilities of AppLovin’s Consumer growth solution to ensure their successful adoption.
• Crafting Growth Strategies: Deeply understand the specific objectives and priorities of partners, then proactively develop and implement tailored action plans designed to drive their measurable business growth.
• Optimizing Campaigns: Strategically set up new advertising campaigns, applying industry best practices for creative content and performance targets to maximize user acquisition and return on investment.
• Analyzing Performance Data: Define, monitor, and meticulously analyze key metrics and data sets to consistently ensure and enhance the success of AppLovin’s Consumer partners, providing data-driven insights.
• Building Expertise and Collaboration: Cultivate deep expertise in AppLovin’s mobile advertising products tailored for Consumer brands and actively partner with the broader AppLovin Business Development team in the region to share insights and drive collective success.

The Must-Haves
• Background: Requires a Bachelor’s degree or higher in a related field, coupled with 1-2 years of professional experience, indicating an early career professional eager to learn and grow within a technology-driven environment.
• Experience: Candidates must demonstrate outstanding analytical ability and a strategic grasp of the “big picture,” along with proven experience in handling large data sets, including the ability to analyze complex data and identify actionable patterns to inform strategic decision-making and optimize client outcomes.
• Skills: Exceptional communication skills are essential for clearly conveying concepts and ideas to partners, coupled with the ability to prioritize competing demands effectively. The role also requires a flexible team-player who can use drive, creativity, and initiative to advance organizational goals. A proven interest in technology is also key, as this is a high-tech and big data company.
• Bonus: Preferred qualifications include prior experience in the Consumer or e-commerce space and brand operations, a basic understanding of programming or scripting, familiarity with image and video editing software, or an understanding of models for intelligent decision making, such as game theory, chess, or poker.