Director, Legal Sales Strategy

Job Description

Director, Legal Sales Strategy | Nexstar Media Group

The Tone:
This is a full-time role at Nexstar Media Group, operating remotely with significant national travel. Nexstar is the nation’s largest local broadcasting company and a leading digital media organization. This role is crucial for driving revenue growth within the Legal & Professional Services vertical by connecting law firms and legal service providers with Nexstar’s comprehensive advertising, marketing, and data solutions. The Director will define market strategy and enable sales teams to effectively address the unique client acquisition challenges of the legal industry.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote, with significant national travel
• Pay: $200000–$250000 yearly
• Mission: Define and execute a best-in-class go-to-market strategy for the Legal & Professional Services vertical to drive revenue and client acquisition.
• Tech Stack: Salesforce, call tracking, case management integrations, lead attribution systems

What You’ll Actually Do
• Strategize: Serve as the national subject matter expert for the Legal vertical, owning category strategy, sales execution, and revenue performance across key segments.
• Sell: Position Nexstar’s integrated suite of AdTech and marketing solutions, including programmatic, OTT/CTV, search, and social, to drive client acquisition and ROI for law firms.
• Enable: Develop and deploy vertical-specific playbooks, messaging frameworks, and sales tools tailored to legal marketing use cases like lead generation and geographic targeting.
• Coach: Provide ongoing coaching, joint client engagement, and pipeline oversight to improve seller effectiveness, accelerate deal cycles, and increase close rates within the legal category.
• Grow: Drive measurable revenue expansion within the Legal vertical through both direct account engagement and scalable enablement of local and regional sales teams.

The Must-Haves
• Background: Director-level professional with a deep understanding of law firm marketing strategies, including lead generation, intake optimization, and compliant advertising practices.
• Experience: 7+ years in digital media, AdTech, or SaaS sales, with at least 3 years focused on the legal or professional services vertical, and proven sales leadership in a matrixed, multi-market environment.
• Skills: Strong analytical skills to translate campaign data into actionable insights, and excellent communication, presentation, and client-facing skills for engaging senior stakeholders.
• Bonus: Experience selling into personal injury, mass tort, or high-volume consumer legal categories, familiarity with legal marketing tools, and an understanding of legal advertising compliance and regulatory considerations.