Trade Marketing Manager

Job Description

Trade Marketing Manager | Essity

The Tone:
This is a full-time role at Essity, located in Bogota, Colombia. Essity is a multinational consumer goods company dedicated to improving well-being for people and driving positive change for society and the environment, guided by its purpose of Breaking Barriers to Well-Being. This Trade Marketing Manager role is crucial for leading the Trade Marketing strategy for the Retail Channel, with a strong focus on pharmacies and key accounts. The person in this role will connect brand strategy with in-store execution, ensuring Essity’s brands deliver meaningful shopper impact, strengthen their market position, and drive profitable growth across the Colombian market, all within a collaborative and open atmosphere where you are valued and empowered to grow.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Bogota, Bogota
• Mission: Lead the Trade Marketing strategy for the Retail Channel, particularly pharmacies and key accounts, connecting brand strategy with in-store execution to strengthen market position and drive profitable growth across Colombia.

What You’ll Actually Do
• Strategy Development: Develop and execute the comprehensive Trade Marketing strategy for the Retail/Pharmacy channel, ensuring it is fully aligned with overarching brand, category, and business objectives.
• Execution Planning: Translate overarching brand strategies into detailed customer-specific, regional, and channel-based execution plans that are designed to drive measurable business results.
• Program Implementation: Lead the hands-on implementation of various visibility initiatives, customer activations, promotional campaigns, new product launches, and in-store excellence programs to maximize shopper engagement.
• Customer Collaboration: Participate actively in the development and execution of Joint Business Plans (JBPs) with key customers, identifying and leveraging opportunities to strengthen brand performance and accelerate growth.
• Performance Analysis: Analyze key performance indicators, including sell-in, sell-out, market share, distribution, visibility, and promotional effectiveness, to identify actionable opportunities and drive targeted action plans.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field, required for this Trade Marketing Manager role.
• Experience: Minimum of five (5) years of experience in Trade Marketing, Shopper Marketing, Sales, or other related commercial roles, preferably within multinational consumer goods companies.
• Skills: Strong expertise in Trade Marketing strategy development and channel management; proven ability to develop promotional, visibility, and customer activation plans; advanced Excel skills and strong analytical capabilities for data-driven decision-making; budget management and ROI evaluation capabilities; and English proficiency at a B2 level or above.
• Bonus: Previous exposure to personal care, healthcare, OTC, or fast-moving consumer goods categories.