Product Marketing Manager

Job Description

Manager – Product Marketing | Microchip Technology

The Tone:
This is a full-time role at Microchip Technology, located in Ontario, Canada. Microchip is a multi-billion dollar global organization with a 17,000-member team, recognized for its culture of trust, empowerment, respect, diversity, and communication that supports employee growth. The company provides embedded control applications, including microcontrollers, microprocessors, FPGAs, and a range of connectivity and memory devices. This role specifically focuses on the company’s FPGA products. The Manager – Product Marketing is essential for defining product roadmaps, executing go-to-market strategies, overseeing the product lifecycle, and driving revenue and margin growth for the FPGA portfolio.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Ontario, Canada
• Pay: $133000–$183000 yearly
• Mission: Own the strategic and tactical marketing responsibilities for a portfolio of FPGA products, driving product roadmaps, go-to-market strategies, lifecycle management, and revenue growth.

What You’ll Actually Do
• Product Strategy: Define and maintain the product line strategy for FPGA products, aligned with market trends and customer requirements, including developing business cases for new products, IP, solutions, and features.
• Go-to-Market Execution: Create and implement comprehensive marketing plans, including product positioning, messaging, and competitive differentiation, and drive new product introductions, covering pricing, forecasting, collateral development, and training.
• Competitive Analysis: Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies, then develop clear product positioning and value propositions to differentiate Microchip FPGA solutions, providing competitive intelligence to sales.
• Business Development: Identify and pursue new business opportunities in target markets and strategic accounts, collaborating with sales teams to develop account strategies and secure design wins, and building relationships with key customers and ecosystem partners.
• Cross-Functional Leadership & Market Intelligence: Work with engineering to define specifications and prioritize features, support worldwide field sales and applications teams, analyze market trends and customer needs, and represent Microchip at industry events, conferences, and customer meetings.

The Must-Haves
• Background: Bachelor’s degree in Electrical Engineering or a related field. This is a Manager-level role.
• Experience: 12+ years of overall relevant experience, with 5+ years specifically in semiconductor product marketing. A proven track record in defining product strategies, managing product lifecycle, and driving business development is required.
• Skills: Strong technical understanding of semiconductor architectures and applications; excellent communication, presentation, and negotiation skills; ability to work effectively in a global, cross-functional team environment.
• Bonus: An MBA is preferred.