Test & Learn & Personalization Strategist

Job Description

Test & Learn Personalization Strategist | Stellantis

The Tone:
This is a full-time role at Stellantis. Stellantis is a global automaker focused on delivering innovative mobility solutions. This role is crucial for ensuring that website testing, audience insights, and personalization opportunities are continuously identified and activated. It helps ensure inbound traffic to T1 brand websites is met with relevant, data-informed experiences, particularly across upper- and mid-funnel journeys.

The TL;DR
• Role: Full Time
• Type: Full-time
• Team: Key part of Demand Generation, co-leading a cross-functional program in a matrixed environment.
• Mission: Drive experimentation and audience-based optimization across T1 brand websites.
• Tech Stack: Adobe Target, Adobe Audience Manager

What You’ll Actually Do
• Program Leadership: Co-lead a cross-functional test-and-learn program across T1 brand websites, maintaining a testing roadmap aligned to business goals.
• Data Collaboration: Partner closely with Analytics to define hypotheses, success metrics, and testing frameworks, collaborating on readouts and translating data into actionable next steps.
• Personalization Strategy: Help identify and define audience-based personalization opportunities, contributing insights, testing, and audience learnings to overall strategy.
• Media Alignment: Partner with Media teams to align campaign audiences with onsite experiences, identifying and testing entry point and landing experience opportunities.
• Agency Oversight: Manage agency partners responsible for test execution and personalization activation, ensuring deliverables are aligned and high quality.

The Must-Haves
• Background: Bachelor’s degree; 3+ years of experience in digital marketing, experimentation, personalization, or website optimization.
• Experience: Experience working with A/B testing and personalization platforms (Adobe Target preferred); familiarity with Adobe Audience Manager or similar audience platforms; strong experience partnering with analytics teams to drive data-informed decisions; experience working with or managing external agencies.
• Skills: Strong test-and-learn mindset; excellent cross-functional collaboration and coordination skills; ability to translate data into clear direction and prioritization; understanding of audience segmentation, media-to-site alignment, and customer journeys.
• Bonus: Automotive or similar industry experience preferred.