GTM Strategy Lead – AI Product Launch

Job Description

GTM Strategy Associate, AI Product | Mangomint

The Tone:
This is a full-time role at Mangomint, located remotely in the United States. Mangomint is a fast-growing SaaS company that provides highly-rated salon and spa software, aiming to be the #1 market leader. This individual will be the first GTM Strategy hire for a new AI product, defining its market entry, customer learning, and building a repeatable path to adoption. The role offers significant influence over both the customer experience and future product development.

The TL;DR
• Role: Full Time
• Location: Remote, United States
• Pay: $85000–$95000 yearly
• Team: Reports directly to the Head of New Product.
• Mission: To define how Mangomint’s new AI product comes to market, learns from customers, and builds a repeatable path to adoption.

What You’ll Actually Do
• Define GTM Strategy: Identify early customer segments, use cases, positioning, messaging, and the customer journey, refining them through insights and market learnings.
• Lead Customer Discovery: Partner directly with salon and spa owners and operators to understand how the product creates value and identify pain points.
• Improve Activation and Adoption: Pinpoint factors driving customer success and obstacles to improve activation, time-to-value, engagement, and long-term adoption.
• Build Scalable GTM Systems: Create repeatable processes for qualification, demos, onboarding, education, support, and customer feedback.
• Shape Product Roadmap: Collaborate with product and engineering to translate customer conversations, usage patterns, and market insights into product priorities.

The Must-Haves
• Background: Career level is flexible, open to exceptional new grads, early-career, and more experienced candidates. Relevant skills may have been developed in consulting, banking, product strategy, product operations, implementation, customer success, growth, a founder’s office, an early-stage startup, or independent projects.
• Experience: Demonstrated high agency with a record of taking responsibility beyond a formal role. Proven comfort using data to identify patterns, evaluate experiments, and make decisions.
• Skills: Strong structured problem-solving, excellent customer presence, sound product judgment, strong written communication, versatility across GTM functions, and a genuine interest in AI’s application to business workflows.
• Bonus: Experience launching a new product, business line, customer motion, or operating process. Prior work in a customer-facing software, startup, or operationally complex service-business environment. Experience using AI tools deeply or helping customers adopt new technology.