Ad Ops Associate – Ad Campaign Management

Job Description

Ad Ops Associate | Patch.com

The Tone:
This is a full-time role at Patch.com, located remotely across the United States. Patch is the leading hyperlocal news platform, serving communities nationwide with trusted journalism and essential local information. The company is dedicated to building effective ways for local businesses and organizations to connect with their communities through a network of newsletters, websites, and platform products, alongside self-serve marketing tools. This Ad Ops Associate role is crucial for ensuring accurate and timely campaign execution, contributing to the goal of making local advertising scale, and offers significant potential for growth within the evolving Ad Ops industry.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: Remote, United States
• Pay: $55000–$75000 yearly
• Team: Sales org + reporting to Head of Revenue Operations
• Mission: Ensure accurate and timely campaign execution to make local advertising scale effectively.
• Tech Stack: Google Ad Manager, Google Ad Manager 360, DCM, Flashtalking, Moat, Google Sheets, Numbers, Excel, Chrome Developer Tools, Charles, Firebug, force console, HTML, JavaScript

What You’ll Actually Do
• Campaign Liaison: Liaise with Account Management, Sales, and other internal and external contacts throughout a campaign’s lifetime.
• Inventory Management: Reserve inventory and alert key stakeholders of potential mishaps, such as double-bookings or at-risk delivery.
• Campaign Launch & Updates: Launch and update campaigns according to contracted flight dates, both ad hoc and scheduled.
• Reporting & Quality Control: Run and manage daily, weekly, monthly, and ad hoc reporting, performing quality control checks of client assets to ensure compliance with media specs and guidelines.
• Performance Optimization & Troubleshooting: Collaborate with Account Management to adjust campaigns for optimal performance and troubleshoot campaign issues from discovery to resolution, notifying key stakeholders.

The Must-Haves
• Background: Early Career. A vested interest in growth and the ever-evolving Ad Ops industry, driven by attention to detail, accuracy, and investigative curiosity.
• Experience: 1-2 years experience in a trafficker, Ad Ops, or digital media role.
• Skills: Great attention to detail and a propensity for data mining; working to intermediate expertise in Google Ad Manager, Google Ad Manager 360 or another ad server; familiarity with ad serving concepts (e.g., network, inventory, taxonomy, competitive separation, priorities, optimization, dayparting, macros, viewability) and media math (e.g., CPM, eCPM, CTR, VCR, RPM, in-view rate); knowledge of Google Sheets, Numbers, and/or Excel and formulas/functions (e.g., VLOOKUP, pivot tables, charts); great oratory and written communication skills.
• Bonus: Knowledge of session tools (e.g., Chrome Developer Tools, Charles, Firebug, force console); familiarity with programmatic and header bidding; familiarity with IAB/MRC guidelines; familiarity with HTML and JavaScript.