UGC Marketing Intern – User-Generated Content

Job Description

UGC Marketing Intern | Dexi

The Tone:
This is a remote internship at Dexi. Dexi is an iMessage-native proactive AI agent designed to anticipate user needs and streamline everyday tasks, acting as a personal assistant for a wide range of life and work activities. The company is built by a strong founding team with backgrounds from top FAANG companies and prior startup experience, creating a robust technical and entrepreneurial environment. As an early-stage company currently raising funding, Dexi offers team members a significant opportunity to contribute to product direction and growth. This role is crucial for growing brand awareness and engagement by sourcing, creating, and managing user-generated content, helping to shape Dexi’s voice at the intersection of consumer technology, productivity, and AI.

The TL;DR
• Role: Internship
• Location: Remote
• Team: Reports to the founding team
• Mission: Grow brand awareness and engagement across social and messaging platforms through user-generated content.

What You’ll Actually Do
• Content Sourcing: Identify and secure user-generated content to enhance brand presence across platforms.
• Campaign Management: Design and execute campaigns that encourage active user participation and content creation.
• Content Coordination: Draft briefs, establish guidelines, and manage the approval and publishing process for UGC.
• Audience Engagement: Monitor social conversations, address user feedback, and propose content improvements based on trends and analytics.
• Market Research: Research target audiences and support the development of marketing strategies for UGC campaigns and audience targeting.

The Must-Haves
• Background: Entry-Level. This role is for an entry-level professional currently pursuing or who has recently completed a degree in Marketing, Communications, Business, or a related field, with a focus on marketing strategy development and content generation.
• Experience: Demonstrated interest or experience in sales and growth-focused outreach to attract and convert new users and content contributors. Familiarity with a variety of social media platforms, community building principles, and basic content creation across formats like copy, short-form video, or visuals.
• Skills:
1. Proficiency in regularly creating and/or appearing in video content.
2. Strong communication and customer service abilities for interacting with various stakeholders including users and content creators.
3. Capability to conduct market research and contribute to marketing strategy development for UGC campaigns and audience targeting.
4. High level of organization and attention to detail, capable of managing multiple tasks effectively within a startup environment.
5. Self-driven and collaborative mindset, with the ability to thrive working independently in a remote setting.
• Bonus: A strong interest in AI, consumer applications, and current digital trends.