Project Intern – Creative AI Advertising

Job Description

Business Analyst Project Intern (Creative Ads – Monetization Product) – 2026 Start (MBA) | TikTok

The Tone:
This is an internship at TikTok, located in Los Angeles, United States. TikTok is a global short-form mobile video platform, committed to inspiring creativity and bringing joy through its innovative product. This role is crucial for enhancing the effectiveness of ad creatives through AI and data-driven decisions, contributing to a more efficient and intelligent creative marketing ecosystem. As an intern, you will gain practical skills in impactful short-term projects that provide real-world professional experience.

The TL;DR
• Role: Internship
• Type: Full-time
• Location: In-person, Los Angeles, United States
• Pay: $50 hourly
• Team: TikTok Creative Team
• Mission: Enhance the effectiveness of ad creatives through AI technology and data-driven decision-making, exploring innovative applications of Generative AI in advertising.
• Tech Stack: SQL

What You’ll Actually Do
• Strategic Planning: Research application scenarios and opportunities for various creative types (Agency-produced, Influencer-led, GenAI-generated) within advertising contexts.
• Metric Definition: Formulate strategic plans and define “North Star” metrics for global creative products to guide development and optimization.
• Performance Monitoring: Create and maintain performance dashboards, monitoring and analyzing key business and product metrics to provide data-driven recommendations.
• ROI Optimization: Continuously optimize return on investment (ROI) and enhance organizational performance through data-driven insights.
• Initiative Execution: Collaborate with global business teams to drive the implementation of key initiatives, such as sales incentive policies and incremental testing, to facilitate product and business growth strategies.

The Must-Haves
• Background: Currently pursuing an MBA degree; this is an entry-level position in business analysis and product operations.
• Experience: Prior internship experience in Business Analytics or Product Operations is required.
• Skills: Strong analytical and problem-solving skills, strong data savviness, excellent communication and presentation skills.
• Bonus: Academic backgrounds in Business, Statistics, Computer Science, or related fields. Able to commit at least 5 days per week for a period of 3-6 months. Prior experience in business analytics and/or proficiency in SQL.