Content Marketing Intern

Job Description

Content Marketing Intern | Veryfi

The Tone:
This is an internship at Veryfi, located in San Mateo, CA. Veryfi is a Series A fintech startup that creates products designed to free users from manual data entry and associated inefficiencies. This role offers the opportunity to gain experience working with a diverse marketing team, bringing both product-focused and branded stories to life. The Content Marketing Intern will play a pivotal role in assisting the Marketing team to enhance brand visibility, drive traffic, and generate conversions through various content initiatives.

The TL;DR
• Role: Internship
• Type: Full-time (5 days a week)
• Location: In-person, San Mateo, CA
• Team: Marketing team
• Mission: Produce, measure, and analyze effective written and video content to enhance brand visibility, drive traffic, generate conversions, and identify content gaps for the business.
• Tech Stack: Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop), WordPress, HubSpot, Google Analytics, Google Search Console, social media analytics

What You’ll Actually Do
• Video Content Creation: Create an average of two long-form videos (under 5 minutes each) per month, along with 2-3 short clips weekly for Reels and YouTube Shorts, highlighting key moments, product updates, or corporate trends.
• Written Content Production: Publish 3-5 SEO/GEO-optimized blog posts each month, informed by industry trends, competitor research, and emerging topics to drive organic growth.
• Content Strategy & Research: Monitor industry trends, competitor activities, and emerging topics to inform content strategy, identify content gaps, and research opportunities for gaining conversions and revenue.
• Social & Email Marketing Support: Develop and consistently post on-trend content to social media channels, and support email marketing efforts by creating campaigns, drafting copy, and segmenting email lists.
• Product Content Alignment: Collaborate closely with product owners to track new feature releases and updates, ensuring timely content coverage in both written and video forms, and create blog graphics using branded templates.

The Must-Haves
• Background: Recently completed a Bachelor’s degree in Marketing, Communications, Business, or a related field; entry-level position.
• Experience: Required to provide a digital portfolio or strong examples showcasing previous work, including video editing, graphic creation, and content production.
• Skills: Excellent writing and editing skills with strong attention to detail; proficient in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop); highly organized and collaborative with a proven ability to multitask, meet deadlines, and deliver high-quality work; solid understanding of social media strategy and core marketing principles; SEO knowledge with experience in keyword research, on-page optimization, and technical SEO basics; experience with Content Management Systems like WordPress or HubSpot; familiarity with analytics tools such as Google Analytics, Google Search Console, and social media analytics.