Marketing Senior Analyst (SVP) – Private Bank Marketing Strategy

Job Description

Regional Marketing Senior Lead Analyst | Citigroup Inc.

The Tone:
This is a full-time role at Citigroup Inc., located in San Francisco, CA. Citigroup provides a broad range of financial products and services, with this role specifically supporting the NAM Private Bank. This position is crucial for evolving the Private Bank’s marketing strategy from an event-centric focus to a comprehensive 360-degree approach, by shaping thought leadership and delivering differentiated client experiences. The role demands intellectual curiosity and commercial acumen to translate complex financial narratives into resonant client experiences, ultimately driving the Private Bank’s growth objectives.

The TL;DR
• Role: Full Time
• Type: Full time
• Location: In-person, San Francisco, CA, USA
• Pay: $163600–$245400 yearly
• Team: Reports to the NAM Head of Marketing, Citi Private Bank
• Mission: Drive the NAM Private Bank’s marketing evolution from an event-centric model to a comprehensive, 360-degree approach, supporting regional strategies and client engagement.
• Tech Stack: Salesforce CRM

What You’ll Actually Do
• Thought Leadership Strategy: Shape the NAM Private Bank’s thought leadership agenda by identifying compelling themes, curating relevant speakers, and translating complex financial narratives into engaging content.
• Event Management: Own and manage all aspects of client and prospect events across the immediate geographic region and NAM, from strategic concept through logistics, budget, and post-event follow-up.
• Digital Strategy: Contribute to and help plan the NAM Private Bank’s social media and digital marketing strategy, developing content calendars and ensuring a consistent, authoritative voice across platforms.
• Performance Tracking: Track and report on the impact of marketing activities across key metrics, using post-event feedback and data-driven insights to continuously refine best practices and demonstrate value.
• Stakeholder Engagement: Act as a trusted marketing partner to bankers, investment teams, and product specialists across the region and NAM, preparing detailed client and event briefings for senior management.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field, with a strong grounding in financial services, private banking, or wealth management.
• Experience: Approximately 10+ years of relevant marketing experience, with proven ability to develop and curate thought leadership agendas and a broad skill set spanning events, content strategy, social media, and digital channels.
• Skills: Excellent written and verbal communication, confidence in presenting to senior stakeholders, ability to influence stakeholders and build cross-functional partnerships, and highly organized with exceptional attention to detail.
• Bonus: Experience mentoring junior colleagues, strong adaptability and resilience, and a willingness to travel approximately 20% of the time across NAM markets.