Senior Manager, Social Channel & Creator Marketing

Job Description

Senior Manager, Social Channel & Creator Marketing – TikTok | Henkel

The Tone:
This is a full-time role at Henkel, located in Culver City, CA. Henkel is a global company known for trusted consumer brands across laundry, home care, and hair products, supported by cutting-edge technologies. This position is central to shaping the social entertainment strategies for key beauty and haircare brands (SexyHair, DevaCurl, STMNT, MyDentity) on TikTok. The role focuses on developing always-on content to engage audiences, build brand fame, drive advocacy, and increase traffic to digital commerce ecosystems.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid, Culver City, CA
• Pay: $120000–$135000 yearly
• Team: Manages Social Content Managers and collaborates with Creative, Brand, Digital Commerce, Meta, and YouTube counterparts
• Mission: Develop and execute TikTok-first content strategies to build an always-on entertainment engine that fuels advocacy, brand fame, and traffic to our digital commerce ecosystem
• Tech Stack: PowerBI, Microsoft Excel, TikTok Shop, Seller Center

What You’ll Actually Do
• Strategy Development: Develop and execute TikTok-first content strategies across assigned brands, ensuring an always-on entertainment engine.
• Platform Optimization: Maintain a deep understanding of TikTok platform algorithms, content formats, and best practices to stay ahead of emerging trends and integrate TikTok effectively within the broader social ecosystem.
• Creator Management: Identify, onboard, and manage TikTok creators across micro, nano, and professional tiers to deliver high-quality, authentic content and build relationships with top creators and platform representatives.
• Content Oversight: Oversee the creation of short-form video content, including trend-based, educational, and entertainment-led formats, and develop a content calendar balancing campaigns with always-on storytelling.
• Performance Analysis: Track and analyze performance metrics such as reach, engagement, content efficiency, and conversion, leading regular platform reviews with internal and external partners.
• Team Leadership: Manage and mentor Social Content Managers for each brand, fostering a high-energy, experimentation-driven team culture focused on creativity and accountability.

The Must-Haves
• Background: Senior Manager career level with core domain knowledge in building and maintaining social media platforms.
• Experience: 6-8 years of relevant experience, including managing a team. Extensive experience growing businesses on TikTok Shop, Seller Center, and working with affiliate creators is required.
• Skills: Expertise in video storytelling, content production, and TikTok analytics. Proficiency with PowerBI and Microsoft Excel.
• Bonus: Experience in the beauty or haircare industry is preferred. Ability to lead a creative team that operates under ROI-based incentives and experience working with large budgets and allocating financial resources.