Senior National Sales Manager, E-Commerce

Job Description

Senior National Sales Manager (E-commerce) | Abbott

The Tone:
This is a full-time role at Abbott, located in Imazium, Damansara, Kuala Lumpur. Abbott’s Nutrition business develops science-based nutrition products designed to support people of all ages, from infants to active adults, through brands like Similac, PediaSure, Ensure, Glucerna, and Pedialyte. This role is critical for leading the development and execution of Abbott Nutrition’s e-commerce strategy, driving sustainable revenue growth, market share expansion, and profitability across online retail and marketplace channels. You will be instrumental in creating best-in-class e-commerce capabilities and shopper experiences for millions of consumers.

The TL;DR
• Role: Senior Manager
• Type: Full-time
• Location: In-person, Imazium, Damansara, Kuala Lumpur
• Mission: Lead the development and execution of Abbott Nutrition’s e-commerce strategy, driving sustainable revenue growth, market share expansion, and profitability.

What You’ll Actually Do
• Strategy: Develop and execute Abbott Nutrition’s e-commerce growth strategy, delivering revenue, market share, and profitability objectives across key online channels.
• Collaboration: Partner with Brand, Sales, and Customer teams to create customer-specific business plans, promotional programs, and annual activation calendars.
• Partnerships: Build strategic relationships with e-retailers, marketplaces, agencies, and key external partners to accelerate business growth.
• Execution: Lead end-to-end e-commerce excellence across the digital path to purchase, from acquisition and content optimization to conversion and retention.
• Optimization: Monitor business performance, analyze sales and shopper data, track ROI, and provide actionable insights to optimize performance.

The Must-Haves
• Background: Bachelor’s Degree in Business, Marketing, Digital Commerce, or a related discipline, with a focus on e-commerce strategy and sales management.
• Experience: Minimum 8 years of experience in Sales, Marketing, Digital, or E-Commerce within FMCG, CPG, retail, or related industries, including experience working with retailers, marketplaces, or digital commerce platforms.
• Skills: Strong understanding of e-commerce business models, including demand generation, digital merchandising, customer acquisition, and online sales management; strong analytical skills with experience leveraging data for commercial decisions; excellent communication, influencing, and presentation skills.
• Bonus: Experience leading e-commerce strategies for consumer healthcare, nutrition, FMCG, or CPG brands; knowledge of retail sales, brand management, shopper marketing, and customer development; experience managing agency partners and external vendors; advanced data analytics and performance measurement capabilities; proven ability to lead large-scale commercial initiatives and deliver measurable business outcomes.