Business Analyst Intern – Seller Strategy

Job Description

Seller Strategy Business Analyst Project Intern (TikTok Shop – US Operation) – 2025 Start (BS/MS) | TikTok

The Tone:
This is a project intern role at TikTok, supporting US Operations within the dynamic e-commerce industry. TikTok is a leading platform for short-form mobile video and is expanding its e-commerce presence, aiming to deliver a new and better shopping experience to its global users. This role is crucial for driving data-backed decision-making, executing seller strategies, and optimizing programs to build an innovative, secure, and intuitive e-commerce ecosystem. The intern will contribute to shaping the future of e-commerce by supporting high-impact initiatives that connect brands with consumers.

The TL;DR
• Role: Internship
• Type: Project Intern (minimum 3 months commitment)
• Location: US Operations
• Pay: $23.75 hourly
• Team: Seller Strategy team within the US operation team.
• Mission: Support data-backed decision-making, strategy execution, and program optimization for seller strategies on TikTok Shop.
• Tech Stack: SQL, Excel, data visualization tools (e.g., Tableau, Looker)

What You’ll Actually Do
• Develop seller lifecycle and growth strategies by conducting data analysis, building dashboards, and creating structured insights.
• Analyze key merchant metrics to identify pain points and opportunities across different segments, such as onboarding, activation, and retention.
• Collaborate cross-functionally with product, category, marketing, operations, and data science teams to deliver seller-facing programs.
• Participate in the design and optimization of merchant incentive policies, resource allocation strategies, and performance tracking.
• Drive deep-dive analyses on business performance, supporting strategic decisions and alignment with organizational objectives (OKRs).

The Must-Haves
• Background: Currently pursuing an Undergraduate or Master’s degree. This is a student-level position focusing on business analysis.
• Experience: No specific prior experience required beyond academic pursuit, demonstrating strong analytical and problem-solving capabilities.
• Skills: Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Looker); excellent communication and stakeholder management abilities; strong business acumen.
• Bonus: Experience working in or with e-commerce or tech platforms; familiarity with seller operations, cohort analysis, or lifecycle management; passion for using data to drive impact and continuous optimization.