Digital Content Creator

Job Description

Digital Content Creator | Five12 Apparel

The Tone:
This is a part-time, hybrid internship role at Five12 Apparel, located in Washington state, with a physical touch point in Sumner. Five12 Apparel develops outdoor performance gear and accessories for active lifestyles, focusing on technical products that perform in variable weather and demanding conditions. This role is crucial for amplifying the brand’s story and product lines through compelling digital content, connecting with an audience passionate about the outdoors and sustainable design. You will directly contribute to showcasing the brand’s commitment to performance, comfort, and environmental responsibility.

The TL;DR
• Role: Internship / Early Career
• Type: Part-time
• Location: Hybrid, Sumner, Washington, US

• Team: Marketing and Creative teams
• Mission: Produce engaging digital content that showcases Five12 Apparel’s products, brand story, and outdoor lifestyle.
• Tech Stack: Canva, Adobe Express, or similar

What You’ll Actually Do
• Brainstorm and pitch compelling content ideas that effectively showcase Five12 Apparel’s products, brand story, and the outdoor lifestyle it represents.
• Plan and coordinate all aspects of social media photo and video shoots, including capturing behind-the-scenes content to add authenticity.
• Develop and create engaging short-form video content specifically tailored for various social media platforms to capture audience attention.
• Draft, edit, and refine captions, and design digital ad graphics, ensuring all written and visual content strictly aligns with the brand’s distinct voice and visual guidelines.
• Provide comprehensive support for marketing operations, including basic graphic design tasks, organizing digital assets, scheduling posts, monitoring performance metrics, and actively collaborating on campaigns and product launches.

The Must-Haves
• Background: Currently pursuing or recently completed a degree or coursework in Marketing, Communications, Design, Film, or a closely related field, demonstrating foundational academic interest in the domain.
• Experience: Demonstrated proficiency in creating various forms of content for digital channels, encompassing social media posts, short-form video production, and fundamental photo and video editing techniques. Possesses a strong familiarity with key social media platforms such as Instagram, TikTok, and YouTube, alongside a keen awareness of current trends in digital and outdoor lifestyle content.
• Skills: Exhibits strong writing and editing abilities, crucial for clear, concise, and brand-aligned storytelling; possesses a basic understanding of visual composition and branding principles, coupled with experience using creative tools like Canva or Adobe Express; demonstrates reliable organizational skills and meticulous attention to detail, essential for managing multiple tasks and meeting deadlines; maintains a collaborative mindset with strong communication skills and an openness to feedback.
• Bonus: A genuine and active interest in outdoor activities, performance apparel, and environmentally conscious design, which aligns directly with the core values of Five12 Apparel.