Project Intern – Product Marketing

Job Description

Product Solutions and Operations Project Intern (Content and Service Ads- Search Ads) – 2026 Start (BS/MS) | TikTok

The Tone:
This is an internship at TikTok, located in Los Angeles, CA. TikTok is a global organization focused on inspiring creativity and bringing joy through its leading short-form mobile video platform. This role matters because it directly supports the Content & Services Product Solutions & Operations (PSO) team in launching and optimizing non-commerce performance ad products, ensuring advertisers can effectively achieve their lead generation and app advertising goals.

The TL;DR
• Role: Internship
• Type: Full-time
• Location: In-person, Los Angeles, CA
• Pay: $30–$50 hourly
• Team: Content & Services Product Solutions & Operations (PSO) team, Global Product Marketing team
• Mission: Support the go-to-market and optimization of TikTok’s digital ad products, specifically focusing on non-commerce performance products like lead generation and app advertising.
• Tech Stack: Excel/Sheets, SQL, basic data or data visualisation tools

What You’ll Actually Do
• Go-to-market support: Help analyze product functionality, test hypotheses, and refine product messaging for advertiser-facing initiatives.
• Performance insights: Conduct data-driven deep-dives to identify best practices and optimization levers for our products.
• Market intelligence: Assist in competitive analysis, market research, and customer insight gathering to inform strategy.
• Sales enablement: Contribute to internal and external collateral like playbooks, decks, one-pagers, and performance reports.
• Product operations: Help improve how we communicate product updates and feature rollouts to regional sales teams and cross-functional stakeholders.

The Must-Haves
• Background: Currently pursuing a Master’s degree in Computer Science or a related field.
• Experience: Demonstrated interest in product marketing, performance-driven growth, or performance advertising through coursework, side projects, or internships, coupled with experience working cross-functionally or in team-based projects.
• Skills: Solid analytical skills, proficiency with Excel/Sheets, SQL, basic data or data visualisation tools, and detail-oriented with excellent organizational skills.
• Bonus: Previous internship experience in tech, advertising, consulting, or startups, along with exposure to product-led growth, user acquisition, or digital advertising. Curiosity, initiative, and a willingness to figure things out with limited structure or hand-holding are also preferred.