Jr. Digital Media Publishing Specialist – Digital Publishing

Job Description

Jr. Digital Media Publishing Specialist | WebFX

The Tone:
This is a full-time, entry-level role at WebFX, located in Harrisburg, PA. WebFX is a full-service digital marketing agency that provides world-class digital marketing solutions to mid-size businesses globally. This position on the Earned Media team is crucial for driving client visibility in AI search results and digital public relations through strategic content placement and networking. The company values growth, training, and a strong culture, seeking individuals who are committed to delivering high-quality work and making a real-world impact for clients.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, Harrisburg, PA
• Pay: $47500–$49500 yearly
• Team: Earned Media team
• Mission: Position clients for maximum AI and search visibility through strategic publisher placements and earned content.
• Tech Stack: Excel/Google Suite, Google Analytics, DataStudio, RevenueCloudFX

What You’ll Actually Do
• Digitally Network With Publishers: Research and outreach to online bloggers, publishers, and journalists, maintaining these relationships over time and developing content ideas for them.
• Drive Client Visibility in AI Search Results: Become a specialist in earning references and citations for clients in AI search results and securing earned content placements, citations, and backlinks across authoritative third-party websites.
• Manage Strategic Content Placement: Coordinate the content creation workflow from ideation to publication, post original digital content relevant to clients’ keywords, and implement SEO content and link-building best practices.
• Analyze and Research for Best Performance: Use web analytics to measure the impact of content campaigns and generate and research topics for web content such as infographics, blog posts, and content promotions.

The Must-Haves
• Background: Bachelor’s degree (all majors welcome) or within 1 year of graduating with a bachelor’s degree, for an entry-level position.
• Experience: Prior working experience in any field, such as a part-time job, summer job, or internship.
• Skills: Strong verbal and written communication abilities, excellent research skills, comfort with numbers and analysis, an interest in new and emerging technology, and a proactive approach to solving problems.
• Bonus: A cumulative GPA of 3.4 or above; interest in a career in digital public relations and digital marketing; identifies as professional, dependable, self-motivated, striving for high-quality results, working with urgency, and a lifelong learner who thinks both creatively and analytically.