Digital Marketing Specialist

Job Description

Digital Marketing Specialist | High Standard Technology Inc.

The Tone:
This is a full-time, on-site role at High Standard Technology Inc., located in Walnut, CA. The company is wellness-focused, offering premium, sustainable vaporizers for aromatherapy enthusiasts. This role is critical for planning, executing, and optimizing digital campaigns to increase brand awareness, engagement, and conversions, contributing to the company’s mission of innovation, sustainability, and health-forward solutions.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, Walnut, CA
• Pay: $18–$25 hourly
• Team: Part of the Marketing Department, reporting to the Digital Marketing Manager
• Mission: Owns the planning, execution, and optimization of digital campaigns to boost brand awareness, engagement, and conversions.
• Tech Stack: Google Analytics, social media management tools, email marketing systems, basic SEO concepts

What You’ll Actually Do
• Campaign Execution: Execute daily customer communications across social media platforms, including email and SMS campaigns.
• Audience Segmentation: Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data for precise targeting.
• Performance Reporting: Produce weekly reports on CRM and marketing campaign performance, highlighting key insights and trends.
• Strategy Collaboration: Collaborate with cross-functional teams to develop CRM communication strategies for email and SMS channels.
• Automation Development: Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer experience.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Graphic Design, Communications, Business, or a related field, or equivalent practical experience in digital marketing.
• Experience: 1-2 years of experience required in campaign planning, execution, and optimization across multiple channels, including managing brand presence and content calendars.
• Skills: Proficiency in Digital Marketing, Online Marketing, Social Media Marketing, Web Analytics, and strong communication (written and verbal) for cross-functional collaboration.
• Bonus: Interest in wellness, sustainable products, and consumer technology is preferred; graphic design capability and Mandarin speaking are a plus.