Marketing Intern

Job Description

Job Title: Marketing Intern

About Paname Coffee & Tea Importers:
Founded in 2013, Paname Coffee & Tea is a local, family-owned business dedicated to importing and distributing premium European coffee and tea. Beyond beverages, they also supply commercial coffee and espresso equipment, serving a diverse clientele and upholding a commitment to quality and service.

Job Description Summary:
Paname Coffee & Tea is seeking a dynamic and enthusiastic Marketing Intern to join their team. This role offers a unique opportunity to gain hands-on experience in various facets of marketing within a growing local business. The intern will play a crucial role in developing and executing marketing campaigns, creating engaging content, conducting market research, and supporting sales initiatives to maximize revenue generation and community engagement.

Key Responsibilities:

• Content Creation: Develop compelling and on-brand content for various platforms, including Instagram posts, Klaviyo email blasts, blog articles, and other promotional materials.
• Market Research: Conduct thorough market research to identify emerging trends, analyze competitor strategies, and understand customer preferences to inform marketing decisions.
• Event Marketing & Support: Assist in planning and executing marketing events for community engagement activities and new product launches, ensuring smooth operation and maximum impact.
• Sales & Revenue Generation: Actively contribute to the overall success of the business by identifying and maximizing sales opportunities and supporting revenue generation efforts.
• Product Knowledge: Maintain an up-to-date knowledge of all products offered, current promotions, and pricing structures to effectively communicate value to customers.
• Barista Skills Development: Demonstrate a willingness to learn and acquire basic barista skills, enhancing product understanding and customer interaction.
• Community Engagement: Attend chamber of commerce events, community gatherings, and other networking opportunities alongside the Paname team to build relationships and represent the brand.
• Strategic Marketing Participation: Actively participate in the creation, support, and development of strategic marketing plans and initiatives.
• Effective Communication: Ensure clear, concise, and professional communication with team members, clients, and partners at all times.

Skills & Qualifications Required:

• Educational Background: Currently enrolled in or recently completed a degree program in Marketing, Communications, Business, or a closely related field.
• Teamwork & Efficiency: Proven ability to work collaboratively in a team environment while efficiently managing multiple tasks and deadlines.
• Organizational Acumen: Strong management and organizational skills to prioritize work and maintain structured workflows.
• Software Proficiency: Proficient in using graphic design tools such as Canva, and social media platforms, particularly Instagram.
• Responsibility & Autonomy: Demonstrates a strong sense of responsibility, autonomy, and a proactive problem-solving approach.
• Communication Skills: Excellent strong verbal and interpersonal communication skills for effective team interaction and external engagement.
• Customer Service Focus: A friendly and energetic personality complemented by a strong customer service orientation.
• Professionalism: Maintains a professional appearance and demeanor at all times.

Benefits & Compensation:

• Competitive Wages: Hourly pay ranging from $14 – $19, varying based on experience.

Work Details:

• Work Location: In-person/office based.
• Work Schedule: Flexible options available:
  • Part-time: 15 – 25 hours/week
  • Full-time: 36 hours/week
• Start Date: Anticipated within 2-3 weeks of the first interview.

Application Process:
If you are interested in this position or have any questions, please email your CV directly to Jennifer Lucas at office@panamecoffee.com.