SEO/GEO Specialist Intern

Job Description

SEO/GEO Specialist Intern | LG Electronics

The Tone:
This is an internship at LG Electronics, located in Englewood Cliffs, NJ. LG Electronics is a global leader in technology, creating innovative solutions for a better life across Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. This role is crucial for ensuring LG’s digital content ranks highly in organic search results and generative AI responses, directly contributing to the company’s online visibility and brand authority. The internship offers hands-on experience, real projects, and mentorship within a company shaping the future of technology.

The TL;DR
• Role: Internship
• Type: Seasonal, 9-week program (June 1st – July 31st)
• Location: In-person, Englewood Cliffs, NJ
• Pay: $25–$28 hourly
• Team: Experience Solutions (XPS) Team
• Mission: Increase LG’s organic search and AI visibility to drive non-paid traffic and improve keyword ratings and conversion rates.
• Tech Stack: Botify, SEMrush, GA4, GSC, LLMs, generative AI technologies, Trello, Jira, ContentStack, Bynder, Microsoft Office, Google, Teams, AI-based drawing tools, Excel

What You’ll Actually Do
• Optimize Digital Content: Collaborate with CXM, DXP, and BU Teams, along with HQ counterparts, to ensure LG.com content appears effectively in organic search and AI-generated responses.
• Manage SEO Activities: Oversee SEO requests and work with multiple teams and agencies to implement LG’s SEO tactics.
• Analyze Search Performance: Conduct branded search queries and contribute to increasing branded search queries, AI visibility, and authority, as well as SEO top 3 impressions, non-paid traffic, keyword ratings, and conversation rates.
• Support Content Strategy: Assist with keyword research, monthly reporting, and provide necessary metadata.
• Develop Optimized Content: Help create content specifically optimized for both Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).

The Must-Haves
• Background: Enrollment in a Bachelor’s degree program at an accredited College/University, with a preference for rising Sophomores or Juniors in a business, data, or analytics related major.
• Experience: Basic skills in quantitative data analysis and proficiency in using Excel for creating charts and infographics.
• Skills: Strong communication skills, curiosity for customer observation, the ability to extract meaningful insights, a design thinking mindset, the ability to approach and solve problems creatively, and proficiency in Microsoft Office, Google, Teams, and AI-based drawing tools for visualizing ideas.
• Bonus: Experience with SEO tools such as Botify, SEMrush, GA4, GSC; prior exposure to LLMs or generative AI technologies; familiarity with Project Management tools like Trello or Jira; and experience with content management systems such as ContentStack or Bynder.