Marketing Intern

Job Description

Marketing Intern | Sapling

The Tone:
This is an unpaid marketing internship at Sapling, located in Boston, MA. Sapling builds an AI study companion that transforms knowledge into an interactive, color-coded graph, helping students identify and close learning gaps. Beyond an AI tutor, the platform functions as a social space for students to interact, teach each other, generate study guides, and take quizzes. This role offers a unique chance to shape Sapling’s initial public perception, influencing how the product is first experienced by the world. You will play a significant part in crafting compelling content, defining the brand voice, and directly impacting the company’s growth from beta to launch.

The TL;DR
• Role: Internship
• Location: Boston, MA (On-site)
• Team: Growth team
• Mission: This intern will connect Sapling with its target student audience, define its brand voice, and drive user growth from beta to successful launch.

What You’ll Actually Do
• Video Production: Edit and produce engaging short-form videos, product trailers, and feature spotlights designed to capture attention and make users stop scrolling.
• Direct Student Outreach: Engage directly with students by collaborating with Boston University campus organizations, connecting with student influencers, and reaching out in online and physical locations across the greater Boston area.
• Brand Identity Maintenance: Ensure a tight and consistent brand identity across all produced content, maintaining uniformity in colors, tone, typography, and motion style across all forms of media.
• Social Campaign Management: Run social media campaigns, meticulously track their performance data, and continuously iterate on strategies based on what effectively drives engagement and user growth.
• Brand Voice Definition: Play a key role in defining Sapling’s brand voice from scratch during these crucial early stages, where your creative input will have a lasting and foundational impact on the company’s communication.

The Must-Haves
• Background: Current undergraduate student, required for the entire duration of the internship (Summer 2026 to Fall 2026).
• Experience: A strong portfolio demonstrating brand consistency across multiple formats including video, graphics, and copy, with the ability to articulate strategic decisions behind the work. Prior video editing experience with a strong grasp of pacing, effective hooks, and vibrant content creation.
• Skills: Proficiency with video editing tools such as Adobe Premiere or DaVinci Resolve; a genuine understanding of student culture and what makes content entertaining, relatable, and shareable online; comfort and curiosity regarding how AI tools can enhance creative workflows.
• Bonus: Strong preference for Boston University students due to the crucial on-campus outreach requirements; possesses foresight and creativity to lead rather than simply follow current trends.