Digital Account-based Marketing (ABM) Intern

Job Description

Digital Account-based Marketing (ABM) Intern | Logitech

The Tone:
This is an internship at Logitech, open to work from home from most locations with a hybrid work model. Logitech enables people to make a positive global impact through their actions. This role matters by offering hands-on experience in business-to-business (B2B) account-based marketing, focusing on driving expansion and conversion for strategic global accounts. The intern will deliver personalized experiences across the buyer journey, contributing to pipeline acceleration and opportunity growth.

The TL;DR
• Role: Internship
• Location: Hybrid / Remote
• Pay: $28–$33 hourly
• Team: Central Demand Generation team
• Mission: Drive account expansion, engagement, and conversion for global accounts through personalized experiences.
• Tech Stack: Demandbase

What You’ll Actually Do
• Campaign Development: Contribute to the design, launch, and optimization of ABM campaigns aligned to customer journey stages, utilizing Demandbase for audience segmentation and orchestrating multi-touch engagement across paid media channels.
• Personalized Messaging: Leverage AI-driven insights and account-specific data to develop compelling ad creatives and messaging tailored to each stage of the buyer’s journey and diverse lines of business.
• Media Activation: Manage the trafficking of ads to different platforms, collaborating with multiple vendors and agencies to ensure effective delivery to targeted audience segments.
• Cross-Functional Collaboration: Work closely with internal teams, including design, marketing operations, and analytics, as well as external partners and technology vendors, contributing to a unified go-to-market strategy.
• Performance Optimization: Monitor campaign metrics and analyze performance data to generate actionable insights, rapidly iterating and refining campaigns based on findings to improve engagement and conversion rates through A/B testing.

The Must-Haves
• Background: Currently pursuing a Bachelor’s degree in Marketing, Business, Digital Media, Data Analytics, or a related field, with 3-4 years completed in a relevant major preferred.
• Experience: Familiarity with developing personalized messaging strategies and audience targeting, experience with A/B testing methodologies and campaign iteration for optimization, and knowledge of paid media channels (paid social, display, content syndication).
• Skills: Strong analytical mindset with the ability to interpret marketing performance data, excellent communication and collaboration skills, and a self-starter approach with a keen interest in learning.
• Bonus: Experience with account-based marketing platforms (such as Demandbase) and the ability to work cross-functionally with marketing, design, and sales teams.