Marketing Intern

Job Description

Marketing Intern | Schneider Electric Federal

The Tone:
This is a full-time internship at Schneider Electric Federal, located in a hybrid work environment with on-site presence. Schneider Electric Federal, a global leader in energy management and automation, delivers secure and reliable solutions that power progress for a future-ready U.S. Government. Renowned as the #1 Energy Service Company and Microgrid Integrator, the company specializes in providing digital energy solutions, software, and services to drive long-term efficiency and mission-readiness on classified and unclassified projects. This Marketing Intern role is crucial for assisting the marketing team in developing engaging content and supporting marketing initiatives that resonate with federal government clients, offering an excellent opportunity to gain hands-on experience in digital marketing, content strategy, and multimedia creation within a secure federal context.

The TL;DR
• Role: Internship
• Type: Full-time for approximately 10 weeks
• Location: Hybrid; Columbia, MD
• Team: Marketing team, collaborating across various internal teams.
• Mission: To assist in developing and executing compelling content and marketing initiatives that support Schneider Electric Federal’s brand and outreach to U.S. Government agencies.
• Tech Stack: Microsoft Office Suite, Google Workspace, Social media platforms, Content Management Systems (CMS), Analytics tools.

What You’ll Actually Do
• Campaign Assistance: Assist in the development and execution of both Account Based Marketing and Demand Generation campaigns.
• Content Creation: Create engaging talking points, posts, and social media content that specifically align with the company’s brand and messaging for the federal sector.
• Market Research: Conduct thorough research on current industry trends and competitor activities to inform strategic messaging and content creation efforts.
• Social Media Engagement: Help manage and actively grow the company’s social media presence, fostering engagement with the target audience.
• Content Strategy: Collaborate with the broader marketing team to brainstorm and develop innovative new content ideas.
• Performance Analysis: Monitor and report on the performance of various content pieces and marketing campaigns using relevant analytics tools.

The Must-Haves
• Background: Currently pursuing a degree in Marketing, Communications, Journalism, Public Policy, Government, or another related academic field. U.S. Citizenship is required for this role.
• Experience: Familiarity with social media platforms and content management systems (CMS).
• Skills: Strong writing and editing skills with a keen eye for detail; proficient in Microsoft Office Suite and Google Workspace; a creative mindset with the ability to think outside the box; ability to work independently and collaboratively in a fast-paced environment.
• Bonus: Basic knowledge of SEO best practices.