Creative Strategist

Job Description

Creative Strategist | Right Hook

The Tone:
This is a full-time role at Right Hook, located remotely with a preference for USA/CA time zones. Right Hook helps Australia’s leading e-commerce brands enhance their digital presence and drive profitable results. As the company’s first Creative Strategist, this role is critical for developing innovative ad concepts and campaign narratives that bridge deep audience insights with measurable commercial outcomes. You will directly influence brand performance across major digital platforms.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote
• Pay: $65000–$75000 yearly
• Team: Reports directly to the Head of Creative Strategy
• Mission: Craft creative that consistently drives profitable results for e-commerce brands.

What You’ll Actually Do
• Strategize: Build comprehensive creative strategies rooted in persona insights, campaign objectives, and brand positioning.
• Ideate: Develop ad campaign concepts and translate them into actionable, detailed briefs for visual creators (designers and editors).
• Review: Evaluate creative ad assets (UGC, video, static, carousel) and provide tactful, performance-focused feedback.
• Collaborate: Guide clients on identifying effective assets to produce and advise on content execution that meets platform best practices.
• Integrate: Work cross-functionally with media buyers, growth strategists, and creative teams to drive continuous iteration and improvement.

The Must-Haves
• Background: Early Career professional with core domain knowledge in digital/social creative or content strategy.
• Experience: Minimum 1 year in a digital/social creative or content strategy role (agency or in-house), coupled with a deep interest in content, advertising, and internet culture.
• Skills: Confident written and verbal communication, strong strategic thinking, discerning creative eye for ad effectiveness, and a commercially creative mindset.
• Bonus: Experience with Meta Ads, TikTok Ads, UGC, or e-commerce brands; familiarity with direct-response creative and funnel strategy.